Talk for Creatives 2011
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The document discusses how the internet has changed communication and media. It notes that the internet allows anyone to publish information to the world with just a click of a button. It also discusses the massive growth of social media platforms and how digital is becoming integrated into everyday life. The document advocates for embracing new technologies and digital opportunities rather than resisting change.
Talk for Creatives 2011
- 1. “The Internet is a miracle. You push a button and you publish to the world.”
- 4. I work with people to help them navigate the digital marketing landscape. Education plays a critical role in helping facilitate change. There are 2 main audiences Internal & external.
- 7. “Tools don't get socially interesting until they get technologically boring. It isn't when the shiny new tools show up that they are used to start permeating society, it's when everyone is able to take them for granted...” Clay Shirky
- 8. “the most profound technologies are those that disappear…they weave themselves into the fabric of everyday life until they are indistinguishable from it”. Mark Weiser
- 9. 25,000,000,000 tweets sent in 2010 36,000,000,000 photos on Facebook 2,000,000,000 videos watched on YouTube every day 7,900,000 Lady Gaga followers on Twitter 600,000,000 members of Facebook 35hours of video uploaded to YouTube every minute
- 10. How many texts does the average teen send every month? 3280
- 11. We are living through the disorientation that comes from including 2 billion new participants in a media landscape previously operated by a small group of professionals.
- 12. BROADCAST NETWORK The next great jump in communications won’t come from just TV. It’ll be a mix of online, mobile, TV, real... who knows?
- 13. If you work in advertising, you have to get digital - this is more true everyday
- 14. This could be the most exciting time to be a creative and to be in this industry. Let’s seize it.
- 15. “The Internet is a miracle. You push a button and you publish to the world.” (geography is no longer the boss)
- 16. If you have an idea. Make it.
- 18. Leroy S(ck, pretending to be BP's global press office, mocked their handling of the New Orleans oil spill • Raised $10,000 for a non-‐profit conserva(on group, Gulf of Restora(on Network • Started May 19 within 1 month has 165k+ followers and countless mainstream coverage
- 19. 'I started @BPGlobalPR, because the oil spill had been going on for almost a month and all BP had to offer were bullshit PR statements. No solutions, no urgency, no sincerity, no nothing. ' ‘Treat communication seriously. Treat engagement seriously. Treat your consumer seriously.’ Ruby Psuedo
- 25. If you have an idea. Make it.
- 27. Helping people look for and see colour
- 28. To create something lasting.... more than digital noise
- 29. It’s not about social media. It’s about social ideas and unsocial ideas.
- 33. Nike didn’t just say that football connected people and brought the world together, they actually did something to make it do so.
- 35. Connecting the real and the virtual
- 37. Diesel Interactive New Range Launch
- 46. in 3 months visitors 333,000 countries 191 av. time on site 5.5 mins press coverage/reach £6.8m paid media budget £0 increase in trenchcoat sales 85%
- 47. Even banners can be useful
- 48. People would ignore the instructions to aim the Tweenbot in the “right” direction, if it meant sending the robot into a perilous situation. One man turned the robot back in the direction from which it had just come, saying out loud to the Tweenbot, "You can’t go that way, it’s toward the road.”
- 49. On motivation, community & social media 1. It’s easier to accomplish big things if we break them into lots of little parts. 2. Psychic rewards are a great motivator. 3. Make it easy and learn to trust the community. 4. Don’t be afraid to ask. 5. Remember that joy and passion are contagious.
- 50. Rushkoff’s 10 (well 4) commandments for the digital age 1. Time: don't be always on. We have lost the benefit of thinking that comes from the original nature of the web. 2. Distance: don't do from "afar" (email, texting, 2nd life) what can be done in person or close up. 7. Contact: contact, not content, is king. We are humans. 10. Program or be programmed: When it comes to devices and apps, stop thinking "what can they do for us," and start thinking "what can we make it do." We don't even teach kids in school programming languages anymore. We teach them Microsoft office.
- 51. In an industrial economy we focus on physical things. In an information economy relationships are built on knowledge & services. Positive interactions with brands allow people to make up their mind based on experiences, not messages.
- 52. audience community messages experiences target invite media plan conversation plan penetrate collaborate
- 53. So, that’s about it.. Our industry is moving to a new age. It requires new thinking and 500,000,000 (FB) processes. 86,000 (YT) 10,000,000,000 (Tweets) 5,000,000,000 Most importantly, digital is no longer someone else’s job. It’s yours.
- 54. We all need to work smarter.
- 55. suit strategy pr/smedia geek media analytics CREATIVE
- 56. It’s not about technology It’s about what we’re doing with it
- 57. Play like a child. Pull stuff apart. Break things. Be curious. Be interested.
- 60. I’m excited. 500,000,000 (FB) 86,000 (YT) 10,000,000,000 (Tweets) 5,000,000,000 You should be.
- 61. Make a Kickstarter project Download the Nike Training Club Use Twitter @brainpicker 500,000,000 (FB) 86,000 (YT) 10,000,000,000 (Tweets) 5,000,000,000 @edwardboches @sparkey Download ‘Oh My God What Happened...’
- 62. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to.... .” Charles Darwin
- 64. ‘What used to take up a building now fits in my pocket, and what now fits in my pocket will fit inside a blood cell in 25 years’ Ray Kurzweil
- 65. “Like air & drinking water, being digital will be no(ced by its absence, not it’s presence” Nicholas Negroponte, 1998
- 66. Sometimes it’s little things
- 68. THA NKS @sparkey www.sparkelife.com
- 69. Go make some great stuff
- 71. "Optimism. If we took the loopiest, most moonbeam-addled Californian utopian internet bullshit, and held it up against the most cynical, realpolitik-inflected scepticism, the Californian bullshit would still be a better predictor of the future. Which is to say that, if in 1994 you'd wanted to understand what our lives would be like right now, you'd still be better off reading a single copy of Wired magazine published in that year than all of the sceptical literature published ever since."
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