Tapvert presentation
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The document discusses the evolution of digital advertising from the 1990s to today. It notes how advertising has shifted from static point and click ads of the past to dynamic tap-based ads of today. It highlights how tapping has replaced clicking as the primary form of interaction and how product placement and embedded actions are now key parts of high engagement digital advertising.
Tapvert presentation
- 1. TAP TO BEGIN
- 2. 1990 ADVERT
- 5. 2012 TAPVERT ✔
- 6. YESTERDAY’S POINT AND CLICK TODAY’S TAP
- 7. TAP TO WATCH VIDEO
- 9. RAF SIMONS 1995 PLAID SHORT-SLEEVED SHIRT $365 PRODUCT PLACEMENT
- 10. EMBEDDED ACTIONS tap it like it pin it buy it
- 11. HIGH LEVEL ENGAGEMENT PRE-ROLL VS. TAPVERT
- 12. PRE-ROLLS so last season! cool! DYNAMIC PRODUCT PLACEMENT
- 13. ...SOON