The document discusses the urgent need to develop a skilled workforce to address inactivity within the health sector, highlighting a significant growth in fitness applications and collaborative efforts with local public health services. It raises concerns about the qualifications and preparedness of exercise professionals, indicating a need for better support, training, and career pathways to attract and retain talent. The text outlines ongoing initiatives, such as the trailblazer programme and the influence of CIMSPA in shaping industry standards, while emphasizing the need for a fundamental shift in perceptions of careers in this sector.