Target audience
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The document summarizes research conducted with a target audience of 14 girls aged 15-21 about their preferences for films. Key findings include: - The favorite genres are horror and comedy. - The film title "The Dare" was deemed to fit the synopsis and idea of the film well. - Gore and scary elements are expected in horror films. - The target audience watches horror films on average once a month, often with friends.
Target audience
- 2. My target audience research For my target audience research I asked 14 girls between the ages of 15 and 21 7 questions about films and my film idea. I did this because this is the group of people that I want my film aimed at.
- 3. What is your favourite genre? • My target audiences favourite genre of film came to a tie between horror and comedy with 6 votes each. Horror Comedy Chick-flick Romance Action
- 4. What is your favourite film? For this question I got a very wide range of film from The Hangover to Paranormal Activity. Everyone's favourite film matched with their favourite genre of film which showed that the genre has a big impact on whether the film is liked or not.
- 5. Do you think my film idea will be successful? 100% of all people asked said that my film idea would be successful. Yes No
- 6. Does the title of the film fit with the synopsis of the film? 100% of all people asked thought the title ‘The Dare’ fitted in with the idea of my film saying that it is ‘unpredictable’, ‘sinister’ and ‘scary’ and that it sums up the film as it is about dares. 0 2 4 6 8 10 12 14 16 Yes No
- 7. How often do you watch horror films? 4/14 people asked said that they watch horror films once a month, this is the most popular amount of times that my target audience watch horror films, with all the time being the second most popular Once a month Every other week All the time Rarely Never Once a month
- 8. What do you expect from horror films? Gore was the thing that was expected within horror films from my target audience with jumps, blood, scary, evil and death being the next most expected thing within a horror film. Stereotypical women Woods Ghosts Blood Make me jump Gore Evil people/animals Scary Good story line Screaming Murder Evil Tense Death
- 9. Who are you most likely to watch horror films with? Female and male friends were the most popular people that my target audience would watch horror films with their boyfriend being the second most popular person they would watch horror films with. Male friends Female friends Family Boyfriend Girlfriend
- 10. Conclusion Over all my target audience would prefer to either watch a horror or a comedy film. They think that my film idea would and work and the title fits with the idea of the film. Gore should be included within the film. They watch horror on average about once a month and they are most likely to watch them with their female and male friends.