Target audience overview
- 1. Target Audience Questionnaire In orderto have the abilitytocreate a suitable,efficientandcompactmusicmagazine,Ihave devised10questionsof whichI've giventofifteen,14- 19 yearoldsin whichwill helpme conclude to whatpeople of thisage range are lookingforina successful,affordable andinformativemusic magazine.The fifteenquestionnaireparticipantshave beenselectedatrandomtogive varied opinionsinwhich willindividuallyrepresentsmanyteensthatare mytarget marketandhelpme create a magazine suitableformanydifferentteens. 1. What genderare you? It was importanttohearfrom bothmale and female teensasit's expectedtounderstandtheirdifferent interestsandwhattheywouldlookforina music magazine.Of the 15 teens,8 were female and7were male,hearingmore orlessa fairamountfrom both genders. 2. What age range do you fall into? It was importanttoidentifythe agesof those withinthe age range to see how likes,dislikes,opinions etc. variedonwhat they’dlike tosee ina musicmagazine andhow thiscan be generalisedinordertocreate a magazine whichwill appeal to all between14-19. My resultsconcludedtomostfallinginthe age range of 16-17, inferingthatthisisthe age range I should aimto target my musicmagazne at. 3. What genre of musicdoyou prefer? In orderto create a musicmagazine,identifyingthe favouritedgenresof musiciskeyinordertoproduce necessaryinformationformusiclovers.Myresultsvaried fromR&B (4 people),Classic(2people),Country(1person), Pop(6 people)andElectronice (2people).PopandR&Bbeing the most popularamongstthe 15 teens,it’simportantto roundit downto these togenres,targetingPopandR&B lovers,amagazine whichisupto date onthe topcharts, new entriesandnewartists.
- 2. 4. How oftendoyou readmusicmagazines? From these results,Ihave concludedthatwithinthe 15 teens, 33.3% (5 people) saidthat theyreada musicmagazine every fortnight,therefore,whencreatingmyproduct, Imustthink aboutthe amount of informationImustinclude,inthiscase,a seriesof newsoverthe pasttwopreviousweeks. 5. How much are youwillingtospendonamagazine? It was keytofindout howmuch teensare willingto spendonbuyinga musicmagazine asnot all have a large disposable income;thereforewe wanttomake the magazine assessableandaffordabletoteens.The majorityof teenssaidthey’d investfrom50p to £1 on the magazine due tobe allocatedonlyacertain amounta month,therefore it’simportantwe work withthissellingprice toattractas many readersas possible. 6. Do youlistentomusicinthe top charts? It was imperativethatIquestionedwhethermusicinthe topcharts ispopularamongstthe teensso I can thenincorporate thatin mymagazine.The majoritysaid‘Yes’,therefore Imustinclude info aboutartists inthe top charts and musicclimbingandfallingdowninthe charts. 7. Do you use social media? Most of the teenssaidtheywere signeduptoat leasttwoof the top social mediasites.The mostpopularbeingTwitterand Instagram- sayingthiswastheirprimarysource of data when findingout,directlyfrommusicartiststhemselves, wheretheyare and infoaboutnew albums/musicetc. 8. What ways doyou findmosteffectivewhenfindingnew music? Giventhe choice of answeringRadio,TV,Magazines,Social mediaand Family/friends,the majorityansweredsocialmedia.Fromthis,Imust finda more efficientandeffective wayof teensbeingable tofindout infoaboutnewmusicthroughthe magazine ratherthan social media; includinginfothatwouldn’tbe published online.
- 3. 9. What colour scheme doyouprefer? Whenit comesto teens,it’snotjustaboutthe contentsof the magazine,the designandappearance of the magazine is equallyimportant-Itmustbe eye catching.Therefore it’s importantwhatcolourschemesteenspreferandhow I can incorporate thisintomymagazine. 10. Wouldyouprefera female ormale onthe front coverof a musicmagazine? The majorityof teenswouldprefertosee amale on the coverof the magazine astheydon’t wantIt to seemto feminine or“girly”withafemale onthe front.