Target audience results anaylsis
- 1. Target Audience Survey Results Analysis
- 2. Question 1: What is your age? 71.4% of our responses were 17-22year olds. This our target audience, which means are survey was very successful and our results will be valid.
- 3. Question 2: Genre • We found that pop music is the most popular music genre, however a lot of music is produced for this so we would have a lot of competition. • Indie rock was the second most popular genre, which is the one we have chosen. We want to appeal to an alternative audience, and not just mainstreamers. Therefore this genre will appeal to more a minority.
- 4. Question 3: Favourite music Video We received a range of answers for this question, but that is what we expected. However it is clear that a lot of people enjoyed band based videos, rather than a single artist or narrative. This means that using a band in our video will appeal to our target audience.
- 5. Question 4: Colour • Even though colour was the most popular answer for this question, we have decided to use black and white. • B&W is conventional of indie rock music videos, and 23% of our target audience still wanted to see this in music videos.
- 6. Question 5: How often do you watch music videos? This question shows that our target audience frequently watch music videos. No one stated that they didn’t watch music videos, which means many people will view ours. It also shows that music videos are the perfect tools to promote an artist.
- 7. Question 6: Favourite artist/band Bands were very popular for this question. For example Guns n Roses, The Beach Boys, Bring me the Horizon, One Republic, Years & years and The Neighbourhood. This shows that our choice of using a band, will appeal to our target audience.
- 8. Question 7: Music Video Styles • 48.57% of our target audience enjoyed concept music videos, therefore the alternative style we have gone for will appeal to them. • Even though the performance percentage was low, we still feel that it fits with the genre, therefore we will still use this aspect.
- 9. Question 8: Operating systems • It’s obvious that IOS and Android are now more popular than a desktop computer. Therefore we need to make sure that our video, and website are accessible on these devices.
- 10. Question 9: Pace • 51.43% of our target audience like to see a mixture of paces. This is something we had already considered doing, therefore we will continue with this idea. • It will also keep the video interesting, and not boring
- 11. Question 10: Would you visit a band/artists webpage? 71% of our target audience said that they would visit a website, with even more people saying possibly. This shows that the target audience will visit the site that we make, which will therefore help promote our band. It will also make sure that we can advertise new songs, tour dates and products for sale.