Target presentation - Final

1:30 PM - Presentation

S

Company Background

2012 -

1941 First Transit Bus

Fleet Information

 400 Employees

 300 Vehicles

 71 Years of Industry Experience

 4 Terminal Locations

Coverage & Expansion
Options

Schmitty & Sons is the Currently
the Largest Private Transit
Operator in the Upper Midwest
Region

Full Service Transportation
For The Entire
Twin Cities Metro Area

Dedicated to Meeting the
Needs of our Customers.

Bus Options & Amenities

 Wireless  Temperature Control
 Optional Power Ports
 Reading Lights
 Bike Racks  Reclining Seats
 Bathrooms  Leather Seats
 Handicap Accessible
 Tables
 Uniform ADA Mass Transit
 Leg Room  Curb to Curb Service
 50 – 56 Passenger  Dial-A-Ride Service
Capacity

Target’s Situation

In 2014 we will be moving more than 2000 Target
Technology Services team members to our Brooklyn Park
campus.

Target is looking for commuting options for team members
impacted by this move

65% of those responding survey participants listed “bus” as their primary
transportation for commute to work

*Based on Target TNC Survey – 2400 Team Members Surveyed

Proposed Solution

1.) What are your guidelines for minimum ridership to make this a
worthwhile engagement for your firm.
 Unit Size
 Number of passengers per bus

 Tier System

 Number of Unit

 Fare Structure
 Commuter Fair - $4-8 per day
 Target Corporation Investment

Proposed Solution

2.) Given the attached ridership information and preferences, how
would you build a schedule to best meet this need?
 Review Survey Information / Secondary Survey
 Specific ridership demand areas
 Focus on areas with increased volume of riders
 Investment based on number of routes
 Multi-Tier Route System in AM/PM
 Determine route schedule based on work schedules

 Test Route

 Expand Ridership Based on Demand

Proposed Solution

3.) Any Information you can provide about suggested routes, travel
time, and number of departure times per route?
 Suggested Routes
 Downtown Commuter Line
 South Metro Commuter Line
 Burnsville Park & Ride
 Eden Prairie Park & Ride
 Shakopee/Prior Lake Park & Ride

 Travel Time
 Dependent on Pick-up Locations
 45-60 minutes

 Multi-Tier AM/PM Transfers

Proposed Solutions

4.) Could you operate shuttles from Brooklyn Park to Downtown?

 ADA Mini-coach Shuttles (Dial-A-Ride / Curb to Curb Service)
 25-30 passenger capacity

 Motorcoach (Commuter Coach)
 50-56 passenger capacity

Proposed Solutions

5.) How are your buses branded? Will anything be specific for
Target?

Proposed Solutions

6. How will passengers pay for their fare?
 Commuter Fare
 Real time ticket Distribution
 Daily Trip Tickets
 Online Ticketing
 Weekly/Monthly Passes
 Target Provided Vouchers

 Target Subsidy
 Establishing a Minimum Bus Fee (per day)
 Cost Sharing Pool (Commuter Fare / Target Minimum)
 Target Benefits for Privatized Service
 Coach as a billboard”
 Going Green – Non-public subsidized transit
 Employee Benefit for Recruitment

Follow Up / Questions

Bill Forbord, Chief Operating Officer

bforbord@sasbus.com (952) 985-7507

Kathryn Belcourt, Sales/Marketing

kbelcourt@sasbus.com (952) 985-7540

Target presentation - Final

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