Targeted Content Mapping
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Saddle Ranch Productions is a film and media company with 27 years of experience producing content for place-based media. It has become a leader in producing targeted digital content through its Targeted Content Mapping process, which analyzes client needs, audiences, and environments to develop customized content strategies. SRP works with clients in industries like healthcare to educate audiences and influence actions through entertaining and engaging content on digital signage networks.
Targeted Content Mapping
- 2. Who is Saddle Ranch Productions? What does SRP do? Saddle Ranch Productions (SRP) has become Saddle Ranch Productions brings 27 years of experience in producing content the leader in producing content specifically for for place based media, converting from videotape to DVD in 1999 and to broad- digital place-based media. Relevancy is the band digital in 2002. success driver for content that needs to break- through and capture peoples attention as they With our roots firmly entrenched in film and documentary production, and our move throug different environments during their knowledge within place-based environments, SRP has become the leader in the day. SRP’s focus for developing content strate- production of digital signage. We also develop, market, and manage ultra rich, gies for their clients is putting the right message interactive, digital web sites for Saddle Ranch films, documentaries, digital in context to influence a desired action and/or signage clients, and web based businesses. Our Social Media Marketing team purchase. It’s simple customer targeting – that is the creator of the patent pending technology, Sul Set. Sul Set is a revolutionary is proven to work! technology that utilizes live streaming footage to broadcast to the masses. Fur- ther, SRP options, develops, and acquires film and documentary projects focusing Strategy in the new Screen Actors Guild Ultra Low Budget category. Saddle Ranch Productions utilizes a Targeted Content Mapping ™ process to gain insights that allow us to develop a dynamic content strategy connecting your brand to your target audience. Digital Signage Film Documentaries Advanced Media Design Saddle Ranch Productions ensures your place- Digital Signage – Utilizing Targeted Content Mapping (TCM), we can understand based content is designed to be compatible not your business needs and goals. We can then deliver a Customized Content Solu- only with the environment and target audience tion that will maximize your ROI. but, importantly, with the look and tone of your overall marketing campaign. Documentaries – Our projects include “hot topic” documentaries that are sure to intrigue the masses and stir up conversation. Advanced Digital Presence The result of a tightly targeted content strategy Advanced Media –By designing and incorporating websites, social media initia- is a real connectivity between the brand and the tives, and our patented technologies, we can further support our clients’ marketing audience. A connectivity that creates an influen- strategies and business goals. tial presence and receptivity of the messaging – and, ultimately, secures a call to action or sale. Film – Our roots are in film and we specialize in the production of Screen Actors Guild “ultra low budget” feature films.
- 3. Advanced Digital Presence Is your current digital signage a reflection of who you really are? Don’t lose another dollar of business from your Digital Signage network that is not properly reflecting your brand, maximizing its potential, or sending the correct message. Whether it is to elevate your business, sell more services, or lessen perceived wait time, Saddle Ranch Productions can help with your Custom Content Solution. Digital Engage Educate Entertain Signage Network Reduce Preceived Wait Time - Up-Sell - Cross-Sell - Call to Action - Drive to Purchase
- 4. Targeted Content Mapping™ Saddle Ranch Productions uses a 4-step “needs analysis” process to map out a Customized Content Solution:
- 5. What is Targeted Content Mapping™? What is Targeted Content Mapping™? Targeted Content Mapping™ Audit In order to produce the right content to meet your business goals, it is imperative The Targeted Content Mapping™ Audit is used that we understand your business. In the digital world, the content must be specifi- to collect information that is relevant to your brand, cally targeted to your audience. In order to do so, we need information about your environment, and audience. business including the audience demographic, a profile of your venue, the dwell time, and the message you want to convey. The process used by Saddle Ranch In order to perform a proper analysis we need to Productions to map out your Customized Content Solution is called Targeted know how many screens you have as well as the Content Mapping™. size and shape of your location. How long is a viewer exposed to the signage? What type of venue is it? Retail? Doctor’s office? Mall? What is your goal? Is Features and Benefits of Targeted Content Mapping™ it to educate your clients? Are you trying to increase immediate sales or return customers? Are you trying to decrease perceived wait time? Who is your audi- Targeted Content Mapping™ is a proprietary targeted development process ence? We will need detailed demographics of your which includes: target consumer. Venue Profiling A comprehensive TCM Audit will help identify Defining the engagement influencers within the environment. opportunities to enhance your brand’s relationship with consumers by driving relevance, value, and truly Audience Profiling connected messaging. Customer targeting to create relevant communication strategy. This is a very simple, but invaluable process, Dwell Time with our online Targeted Content Mapping™ form. Face to Sign time utilized to produce appropriate segment lengths. Take our Targeted Content Mapping™ Audit at Message www.saddleranchproductions.com/tcmaudit.php The content connectors that will motivate your audience to action.
- 6. Case Study: PetCARE TV CARE Media’s PetCARE TV Network reaches over 1,000,000 visitors a month and viewers think positively about the specialized programming. More than 200,000 people visit PetCARE TV offices weekly. An Arbitron study from 2009 found that: • A majority (97%) think PetCARE TV is a good thing for doctors’ offices to offer clients while in the waiting area • 94% think PetCARE TV helps to pass the time spent waiting • 92% think PetCARE TV is a credible source of information that they find useful About PetCARE TV Television Network Benefits of PetCARE TV to a veterinarian’s practice PetCARE TV offers effective client education tools that allow PetCARE TV educates pet parents at a time when they are most receptive to their veterinarians to educate and entertain waiting clients and pet’s health and well being - while waiting to see their veterinarian. PCTV enhances reduce the perceived waiting time. the front office image and conveys the importance the practice places on client PetCARE TV is hosted by nationally known media veterinar- education. ians, Dr. Jeff Werber and Dr. Bernadine Cruz. Current news Benefits to the pet parents topics are provided by Veterinary News Network (VNN) with Dr. Jim Humphries. PetCARE TV also has an interac- Pet parents are exposed to several topics while they wait regarding the changing tive online site www.MyPetCARETV.com which provides health needs of their pet and the importance of compliance with their veterinarian’s pet owners a forum to interact with other pet owners and recommendations. The programming encourages clients to ask questions about veterinarians. their pet’s healthcare resulting in more effective communications between the pet owner and their veterinarian. SRP is the exclusive content provider for PetCARE TV.
- 7. Case Study: Women’s HealthCARE TV TAMPA, FL - CARE Media’s Women’s HealthCARE TV Network reaches over 150,000 patients a week and 95% of respondents think the specialized women’s programming is a good thing for doctors’ offices to offer their patients. With an average OB/GYN wait-time of 25 minutes, an Arbitron study from 2009 healthcare. After viewing the content, patients better under- found that: stand the standards of care, resulting in more effective com- munication between doctors and patients. • 95% think Women’s HealthCARE TV is a credible source of useful health information About Women’s HealthCARE Television Network • 94% of supermajority OB/GYN patients watch Women’s HealthCARE TV Women’s HealthCARE TV stands ready to equip OB/GYNs across the United States with a tool that helps them to es- tablish a rapport-building partnership with patients from Additionally, a full third of respondents said they saw something on Women’s the moment they step into the waiting room. Women’s HealthCARE TV that reminded them to speak with their doctor or nurse. HealthCARE TV is broadcast digitally to a supplied wait- ing room monitor and offers engaging health care pro- Women’s HealthCARE TV network provides programs that span the range from gramming that will create awareness about preventative puberty through menopause and beyond with topics such as urinary disorders, health care measures while educating women on specific mammograms, heart disease, infertility, pregnancy issues, cancer, and sexually health related topics. Patient’s waiting time will be perceived transmitted diseases such as HPV. as an opportunity to discover pertinent information that will Benefits of Women’s HealthCARE TV to a physician’s practice assist them in making the most of the time they spend in the exam room. Most importantly, Women’s Health- Women’s HealthCARE TV educates women at a time when they are more receptive CARE TV’s relational style focuses on talking with the to, and compliant with, their doctors’ recommendations. The programming pro- patient, not at the patient. Women’s HealthCARE TV is vides valuable information that enhances the doctor‐patient relationship. WHCTV intent on offering an innovative client education tool for also enhances the front office image while providing detailed educational program- doctors to utilize in promoting health and welfare. All ming. topics are selected by a Medical Advisory Board and scripts are reviewed to ensure accuracy, relevance and Benefits to the patient practicality. In order to reach a larger audience, Women’s HealthCARE TV provides the availability of subtitling in either Women’s HealthCARE TV educates patients in an engaging and entertaining English or Spanish. format. The programming encourages patients to ask questions about their SRP is the exclusive content provider for Women’s HealthCARETV.
- 8. Saddle Ranch Productions With the correct content you can motivate and obtain the intended response. Targeted Content Mapping Saddle Ranch Productions: The leader in Digital Signage Content Contact info: Saddle Ranch Productions 345 N. Maple Suite 105 Beverly Hills, CA 90210 Captivate with educational and 310.746.5652 entertaining content karen@saddleranchproductions.com Engage the viewer with relevant content Call to Action (upsell > increased pro ts) Customers