Targeting Your Audience - Cayenne

The document discusses the importance of targeting audiences for effective marketing. It emphasizes focusing marketing efforts by narrowing the target audience definition, uncovering key insights about their behaviors and attitudes, crafting relevant messaging, and choosing media environments that match the audience's mindset. Specific examples are provided for defining demographics, narrowing targets, discovering audience insights, creating meaningful brand promises, and selecting authentic contextual environments for messaging. The presentation concludes by outlining elements of an effective creative brief to organize marketing plans around a targeted audience.