Tarrasmart
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1) The document discusses a proposed radio app that would aggregate all Indonesian radio stations into a single app, allowing users to easily listen to radio regardless of their location or device. 2) It notes current problems with radio like its declining popularity and the inability to download songs or listen outside a local broadcast area. The app aims to solve these issues. 3) The app would integrate live radio, allow song downloads, and connect listeners across Indonesia and abroad through an extensive network in a single, easy-to-use app.
Tarrasmart
- 2. Company Purpose be a technology company in the field of the best internet radio directory in Indonesia to connect between all listeners , broadcasters and radio stations .
- 3. Problem Radio is already less attractive at this time Radio station exprienced a decline due to the limited number of listeners No easy way to listen radio when you are out of area or do not have the support device Cannot download the songs played on the radio do not need the radio classics does not require additional equipment to get a signal radio
- 4. Solution A radio app that can accommodate all the existing radio especially in indonesia in one hand with the latest innovations. - Easy to use with one app - could see a radio announcer at a specific event - Download song when listen radio - Extensive network from one area to another easy to users radio Indonesian people who are outside the country to listen to the radio each region
- 5. Market Validation GEN FM PRAMBORS FM 135,000 +1,000,000 Online listener in the first 6 month Online listenes
- 6. Market Size 6 Million song downloaded per day in indonesia IDR 2.16 Billion per year budget for a song 90+ Thousand listener use TarraSmart Total Available Market source; http://tekno.kompas.com Servicable Available Market source; http://tekno.kompas.com Share of Market 1.33% of available market
- 7. Business Model We are focusing in digital advertisting Digital Advertising Audio & Banner Purchase Pro-Account features without ads Purchase Songs User Can download and buy songs
- 8. Market Adoption Events Annual event targets National exhibition on radio republic indonesia anniversary Partnership Radio station/music label Community Tarrasmart community for radio and music lovers
- 9. Competition
- 10. Competitive Advantage Focus on indonesian market Simple and easy to use Download if you like that song Complate directory Cool radio app Design and brand
- 11. Product
- 13. Tim Tarrasmart