Task 1 different applications of photography
- 1. Task 1 - Different Applications of Photography Liam Belch
- 2. AdvertisingIndustry Photography is an essential part of Advertising and has its own Sector of advertising. There are of course internet based and video based adverts, but photography is used for things like billboards and printed media formats such as newspapers or magazines. These adverts usually have their own Conventions and clichés. The photographs themselves are most often just a picture of the product on a plain background with a tag line or information about the product but as with any form of media the conventions are made to be broken and advertising is no exception. Humour and Sadness are often used in advertisements as the strong emotion brought on by such images can create a lasting effect and will have the advert stuck in someone's mind
- 3. FashionIndustry Fashion and photography go hand in hand. In the fashion world the media and photography in particular are essential in getting their products and designs noticed. A form of advertising, fashion photography is often more complex and artistic and could sometimes just be called fine art with a label. More unusual brands of clothing such as alexander McQueen or Mugler use Strange imagery and models to create an eye catching photograph that creates a lasting effect. Not just for advertising though photography in this sector can also be for reporters or bloggers who go to runways and Fashion shows to spread the word and images across the internet for the world to see.
- 4. MusicIndustry Photography in the music industry and often be mixed in with fashion. For example when an artist releases a new album or is about to they would go on a media tour where they would do interviews for TV and Magazines and these magazines would have their own photo shoot done by a hired photographer. In General though Photography is used for things such as album covers, album booklets and merchandising and advertisements. Promo Photography is important in the music industry and is a form of advertising photography. These pictures will be all over everywhere to create hype around a new album or a new artist, these can range from full on specific adverts to unusual and vague striking images designed to lure you in to find out more.
- 5. SportsIndustry Photography in the sports industry is most often used for documentaries or News reports in written press such as magazines or adverts. For specific pictures to be captured such as fast moving subjects specialist cameras and lenses are often used to capture the best possible image that can then be sold to a newspaper, magazine or internet blog.
- 6. Photojournalism Photojournalism has been around for many many years and is a very hard hitting form of journalism. The kind of things that are reported through photo journalism are often depressing and bad news (just as in the actual news) They are often powerful thought evoking images that would often require a lot of strength just to be there and see the horrible situations that some people can be in. Often used in printed media like Newspapers photojournalism is now also prominently online just as any other form of media.
- 7. FineArtPhotography Fine art photography is a modern and popular way to Show creative flair and design through use of technologies such as Photoshop and other editing software's. Many people will try to make a career out of this and can sometimes succeed but a lot of people do this as a sort of side career to other more lucrative careers in commercial photography. There are now a lot of museums dedicated only to fine art photography and digital artwork which shows how popular and developed it has come and has been noticed as a form of art.