Task 2
- 1. The three tasks were: • To create a campaign which involves the creating of the band and building the star image • Final products to include a combination of ancillaries such as the music video and the CD digipack, which would be promoted through the web site • With the final aim of making the band look professional and for the star image to be strong Our products were CD digipack, the actual music video and the web site
- 2. Star Image • The star image is used to brand the product, thus making audience to remember the particular image more than the music (but not in all cases). The next step is the creating of different range of products for audiences across a range of different genres • According to Dyer, Star Image makes audience to associate the look/style of the artist with the particular genre of music. Some people even idolise bands or singers, and see them as sex symbols, fashion icons and celebrities
- 3. Music video What we aimed for was to create an effective music video, which would match the professionalism of other indie/rock bands: • Making close-up shots of our singer, thus applying the concept of star image • Making medium close-ups of the whole band to show how they simultaneously perform • Creating a calm and relaxed atmosphere which is frequently used in all our genre music clips • Using close-up shots of the instruments, thus supporting the organic star image
- 4. CD digipack For CD digipack what we aimed for was to produce our own unique product and second of all make it appear black&white, thus conforming the convention of other albums with the same/similar genre e.g. The Neighbourhood or The 1975 • CD digipack helps to promote the whole band as well as the our logo which is diamond • We included all the main aspects such as the name of the band; the logo of the band; the songs included in CD and the barcode
- 5. Web Site The web site created is based on the existing style, which is portrayed by the indie/rock bands Mainly all web sites contain information, which publicizes and promotes the band image. Therefore the main aims we were looking for were promoting the single or album release; promoting the tour life or live appearance and merchandizing i.e. posters of an artist or band
- 6. What did you want to associate the band with? While creating the whole campaign we wanted audience to associate our band with other famous same type genre bands which are ‘The neighbourhood’ and The band ‘1975’ • Representing rebelliousness • Teenage life • The youth sexuality • Freedom • Creativity
- 7. Vals of our audience Believers – The lyrics of the song are about a hard life and broken hard, while hope exists and will never die Romantic people – People who strongly believe in love and are considered to be melancholic, sentimental, loyal Emotional – Such people are quit weak to some extent and are very easy to get emotionally hurt
- 8. Target Audience • 17-21 (young adults) • Indie/Hipster • Users of social network • Dope smokers • Shisha smokers
- 9. Where the product will appear? • Facebook • YouTube • Twitter • Vimeo • Vevo • MTV
- 10. How will we advertise the product? • In Magazines • Posters on cars and buses • TV (advertisements during the program) • Popular social network
- 11. Where the product would be able to be purchased? The main source of revenue would sales through Internet • Amazon • ITunes • HMV Store • Any other shop selling music
- 12. Four Ps Our potential consumers are likely to be from middle class therefore the price would be more than affordable for them. Digitally one single will cost £0,99 like any other song, and album on hard copy will be available for £6.99 The product as already mentioned will have a variety of ways to be purchased The packaging of the CDs will be made of plastic and will contain a small scrap of paper where a recent photo of the band or an individual member will be We also would make some extra bonuses when buying the product, such as a chance of seeing a real-life performance or meeting the actual crew, this is if only you get very lucky
- 13. Four Ps The music clip would be shown in the main music channels across the country such as MTV or VH1. The shops, where the product will be would be mainly located in high streets, in areas where a lot of people are or where teenagers gather Promotion is significantly important since a good advertising campaign will guarantee higher revenue, thus more money to be further spend on advertisements and increasing the word of mouth.
- 14. Conclusion • Personally I believe that our ancillary products have been both effective and productive • Each step has been thought carefully • Researching into online media and other real media practices has helped us in a way that we had a better idea of how things should be done • To conclude, we did a very hard work and spend a lot of time on attempting for campaign to look as nice as possible