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- 1. TASK 2 UNIT 1 BENJAMIN KARRASS
- 2. PURPOSE OF A MUSIC VIDEO The main reason for a music video is to allow the audience to understand the song more with a visual explanation. A music video is to create a memorable visual for the song, this could increase how many copies of the song people buy. The video is to usually show the audience a message and to help them understand what is going on. Its to entertain the audience and show of their talent like dancing and acting. Music videos have changed over the years in all different ways, some music videos can include a short film, this meant it had a start, middle, and an end, Michael Jackson was the first person to create a short film in a music video.
- 3. PURPOSE OF A MUSIC VIDEO- EXAMPLES Close ups are used in music videos to show the emotions and facial expressions on the artists faces in their music videos, one example of this is in Taylor swifts music video blank space, you are able to see her emotions when singing close up, also another camera angle often used is a long shot, this is used to show power or to show the audience how much they might have. Another example of this use in music videos is Pillow talk by Zayne and close ups are used in this to show the emotion of both of the people in the music video. http://www.vevo.com/watch/taylor-swift/Bla Space/USCJY1431509 http://www.vevo.com/watch/zayn/ PILLOWTALK/USRV81501126
- 4. PURPOSE OF A MUSIC VIDEO All genres have a different style for their music videos, Firstly Hip Hop often have their music video based in a night club, drugs and alcohol is often used in videos, the men often have power over the women in their music videos. In Rock dark colours are often used, and guitars are often used in the videos to show this is about music. The music video promotes a song which in turns into promoting an album, the main purpose is to sell an image of an artist/. The overall purpose is to help to generate money for the record company. http://www.vevo.com/watch/acdc/Highway-to- Hell/USSM21100511
- 5. PROMOTION OF THE ARTIST • Having a music video allows you to see who the artist is, so you are aware with what he/she looks like. • It allows the audience to see how the artists act with their music to see how meaningful it might mean to them, it also allows the audience to see how the artist dresses with their jewellery and, the audience can also see what type of body language they use and what facial expressions they might
- 6. PROMOTION OF THE ARTIST • It allows the artist to become more well known and get more publicity. • The music video usually has a logo of their music company, this allows the audience to check out what other artists are part of that company, and this can help other artists to become more popular in the music industry. This is their record label and people can see other work different artists have done. • Artists do collaboration in their songs to make their audience expand or to help other artists become bigger, an example of this is logic collaborating with lil Wayne in sucker for pain, this makes lil Wayne audience want to check out logics music.
- 7. REPRESENTATION • Representation is a reconstruction of reality, they recreate reality for their personal needs. • This can relate to music videos because of stereotypes that are used in music videos for the type of music that is played or showed, for example in snoop dog's music video he shows his type of music as people who have nice cars and have girls in their cars. People do this in their music videos to show the audience that this is what they have got with the money they have and to show that this is what happens when you are like them. It Reconstructs peoples reality to make them think that when you see someone the same race or religion that what they are and what they are like but can sometimes be wrong. Representation can represent the artist and also represent the story that the song is telling the audience. Music videos help the album from whatever song the video is by making more money and selling more copies of the album. http://www.vevo.com/watch/dr- dre/Still-D-R-E/USUV70702309
- 8. ALBUM SALES If the music video is enjoyable to watch and people like what they see the audience are going to want to check out other songs by that artist, this can help the artist become more popular but it can also help the album where the song is sell because people will want to purchase that song, overall if you show a good music video it can promote your album. Some songs have more that one part to it, so when an artist releases a music video with just part one the audience are going to want to see the other part of the song, this will make the audience e buy the songs or album with the next parts to the song, this helps albums sell and the artist make more money. An example of this is the song “Another brick in the wall Pt1” by Pink Floyd, this song is part of the album the wall where it contains another 2 parts to that song, only part 2 has a music video so this attracts the audience to listen to the 1st and 3rd song.
- 9. SYNERGY Media institutes use synergy techniques in order to increase their brands image, and to expand their target audience. Eminem has used synergy over a wide range of platforms to expand his audience, for example Eminem has not only made music he has also wrote a book and made a film, for his film he even created a sound track, this is just a few examples of what Eminem has done to widen his audience. Eminem even had his own TV show, he is one of the biggest rappers know in the world now from all what he has done to create a bigger audience. This shows that the more people that expand their brand and music over different platforms they will be able to become bigger and more known.
- 10. SYNERGY • Loads of people use synergy to increase their brands identity, not only artists and musicians use synergy to have a wider audience but brands like star wars and happy potter also use it, for example harry potter started as a book and then turned into a film, this also included harry potter turning into a game and having a soundtrack. • People that may not listen to an artist but watch a film with that artist is in and this can make the viewer want to check out that artists music and this expands the popularity and audience of that artist.
- 11. MALE GAZE Many artists have used the male gaze to have a wider audience like Miley Cyrus. Having the male gaze in music can change how men and people look at women, this can not always be a good thing because it is showing women as an object and in a way of being used to have a bigger audience. The male gaze is used in music videos to make men want to watch the music video so the brand is able to get more money and a bigger audience, it gives men a visual pleasure to view the music videos. Usually in music videos the camera focuses more on the body of the women, this is because of the male gaze, they don’t focus on the face of the artist but the body because that is what people want to see in the music videos, this helps albums and songs sell more because that is what most of the audience is looking for
- 12. MUSIC VIDEOS THEN VS NOW • In 1981 Mtv was launched and the first music video was aired, the song was called ‘video killed the Radio Star. Through the mid 80s music videos became a general thing to have when you have made a song, it became a role in the marketing of an act or artist. Stars used music videos to represent their star image and star power in the music industry. • Now music videos have become a common place in the music industry meaning that every song that makes it into the charts has a music video or is making a music video. Sometimes the popularity of the music video is enough to propel the song into the top 10 charts. Now lots of music videos consist of sex or kissing this is for the male gaze as well to make more people watch their music video, they also consist of drugs and violents too. https://www.youtube.com/watch?v=sOnqjkJTMaA