Task 3
- 2. Image: This Colour: The theme colour being advertisement is for a baby pinks gives the connotation Versace perfume call of the vulnerability of the lady bright crystal. The wearing this perfume. However the main image is of a lady looks alluring which shows the alluring looking opposite of vulnerable. women that is starring Typography: The title is in clear, down the camera bold, sans serif font that shows up lens. well on the faded white Brand Name: This background. The colour of the font Perfume is called bright is white which reflects the colour of crystal. This the bottle which is placed above advertisement doesn’t the bottle to steel the viewers clearly show the focus. product name but the brand name which is Target Audience: for this Versace, this is a perfume is for 18-30 year olds. I extremely well known can tell from the young model and brand known for its the alluring emotion on her face. expensive product. This The young light pink colour also is done to catch the eye reflects the young adult audience. of Versace fans. Code of Behaviour: The advert has a large image of a lady looking straight into the camera looking strong yet vulnerable. She has fierce black eye makeup on to define her eyes and big back combed hair that covers half of her face. The hair is a connotation of the 80’s which gives the poster a vintage, high class touch. There is an image of the bottle in front of her. The bottle is a petite pink bottle with a white crystal lid that glows and shines on the ladies face.
- 3. Colour: The colour of the bottle almost matches the clothing Kiera Knightley is wearing which makes the poster subtle. The colours represent elegance and seductiveness that also reflects on the roles Kiera Knightley is known for playing. Target Audience: The target audience for this advert is for 18-30 year old females. I can tell this because of actress to represent the perfume is elegant; know for the posh roles of a determined young lady. This gives the connotation that the perfume is aimed at elegant females. Brand Name: The perfume is called Coco Mademoiselle. Mademoiselle translates to ‘miss’ which gives the denotation that the perfume is very feminine. Code of behaviour: Kiera Knightley is glaring at the camera with her deep dark brown eyes as she alluringly looks at the camera, touching the bottle lid with her creamy pink lips. She has a cream vintage bike jacket on with her Image: This is advertised by Kiera collar up which expresses the sophistication of her as a Knightley; a actress known for person and gives the connotation that if you buy and wear playing romantic roles. She holds this perfume you can be as sophisticated as miss the bottle rested on her lower Knightley. shoulder with her body turned side Typography: The font is a French font that looks intriguing on facing the camera. She gives and mysterious. If this advert was a big success then the the connotation that she is in love writing would be something that was recognisable to coco with the perfume as Kiera is mademoiselle. The brand ‘Chanel’ is written in a bold font in holding the bottle to her lips and white which is also the brands logo. eyes pointing to the camera.