Task 3
- 1. Task 3- Initial ideas Savannah Hardwick
- 2. Magazine Advert • Taking up 2 pages of the magazine, one after the other. The first page will be orange with the number 32 trying to climb out of the page, coming through a blue crack on the page, second page will have the IRN-BRY 32 standing in the centre of the page, in the background the blue crack has been ripped open. ‘Giving you the energy to do anything’. Making the IRN-BRU 32 can humanized- breaking free, doing anything it wants. Orange, blue and silver colour schemes. The only wording will be the name of the product and the tagline. • Taking up 2 page in a magazine, a setting of a shop, man in IRN-BRU 32 can costume, dancing in front of an IRN-BRU themes shop, not dancing enthusiastically, looks moody. Second page, he drinks IRN-BRU 32, starts to dance happily, excited and full of energy. ‘Be a different kind of you’’. Orange, blue and silver throughout the image. • Orange page, the can of IRN-BRU 32 in the middles, surrounded by like ash and soot as if its just crashed onto the page. The writing on the page will be bold and will stand off page. Use orange and blue for page and the crash, silver for the can. • Possibly get celebrities to be drinking the energy drink on sets, backstage?
- 3. Packaging Design • 3 different cans, one silver, one blue and one orange. Slim and tall cans. Limited writing, possibly just the name of the product on the front and the nutritional info on the back. • Cans in the shape of ‘3’ or ‘2’, or even ‘32’, in silver, with blue and orange writing. • Bright orange can, no writing except for ‘32’ at the bottom writing in bright blue, and underneath that ‘IRN-BRU’ in silver. • Orange and blue dip dye on the can… orange fades to blue, IRN BRU 32 written in silver in the middle of the can. • Different celebrities on the cans, each one with a different colour. • Make the can shape very different from other products similar to it, make it stand out.
- 4. Web Banner • IRN-BRU 32 can tipping from the left hand side, IRN-BRU 32 tipping and pouring into the banner, comes the banner. Do in bright orange, have blue and silver writing. • Bright orange banner, blue writing, a small silver blocked out man in the right hand corner drink a can of IRN-BRU 32. • Typical Scottish looking man in cartoon, just his face, in the left hand side of the banner, saying the tagline, could make the copy written how it would be spoken, slang?