Task 3
- 2. ADVERT IDEA 1 For a magazine advertisement the design should be eye-catching so that it will be noticed among the large number of other product adverts that will be featured within the magazine. The colours that will be used will be the same as the house style of the usual Irn-Bru products, however the tone and general design of the advert will be sophisticated in a humorous way – almost making fun of other sophisticated adverts and keeping the humorous style of Irn-Bru. There will be one main image of a can of Irn-Bru in the centre of the advert with a large tag line and there will be information for the website address/twitter/facebook included in the footer of the advertisement.
- 3. ADVERT IDEA 2 Secondly I have an idea for a point of sale display stand for the Irn-Bru packaging which has been asked for within the brief. This will be made of cardboard and will have a mix of images and text on all sides of the unit with the ratio being image heavy. However the text which will be used will be in a font which is bold and easily legible. The colour scheme that will be used will be the traditional Irn-Bru colours, however will also have a slight addition or alteration in order to make the product look slightly fresh and new without losing the products already well known reputation.
- 4. ADVERT IDEA 3 For an Irn-Bru website banner the colours I will use will be very bold and very eye-catching as this will be the first piece of advertising that the audience will see once they have clicked onto the website. There will be slightly more text to image proportions because a website header is quite small and a good amount of information must be put across in one image. I may decide to take my own photographs for this advertising material – for example I could take a photograph of someone drinking a can of Irn-Bru and have a clear tag line to positively anchor the image.
- 5. ADVERT IDEA 4 I could create a poster advertising the new Irn-Bru 32, and design it in a similar way following the house style in order for the audience to be able to identify the drink. The poster will have an image that I have taken myself of the drink, or could simply just have a new logo for the product which I could create myself within Photoshop. The poster could be advertising the new drink by introducing the brand new logo/design. There will be a large, memorable, humorous tag line attached to the poster The correct addresses for the facebook/twitter/web page will be available on the poster
- 6. ADVERT IDEA 5 A good form of advertising is being able to partner up with or sponsor another product or business. I could organize a competition involving Irn-Bru 32 and another product which will be attractive to the same target audience in order to attract a larger audience and another group of potential customers who will be attracted to the product which is the ‘prize’ The prize product should be something that Irn-Bru’s audience will specifically be interested in, this is why it will be very important that I know exactly who the target audience is that I will be attracting. The colours will be in the usual Irn-Bru style of orange/blue/silver/white.
- 7. PRODUCT IDEA 1 I could produce a can of Irn-Bru The colours could be darker than usual, giving the product a more sophisticated look, which would appeal to a wider audience. I could used Black as the main base colour, ad incorporate Irn-Bru’s signature colours; orange and blue. I could produce a brand new logo which would be similar to the previous one in order to ensure that the product will be identified by their target audience. The fonts will still be simple, bold and easy to read.
- 8. PRODUCT IDEA 2 I could decide to create a can of Irn-Bru with the main theme being very modern The colours could be mainly whites and silvers, giving the product a more modern and futuristic feel. The fonts would be bold and very square – in keeping with the futuristic theme. The logo would be similar to the silver man current Irn-Bru logo however could be in a different colour like orange or blue (to ensure that the bottle is still recognisable)
- 9. PRODUCT IDEA 3 I could produce plastic bottle. The bottle would be see-through with a plastic wrapper around the outside where there would be the printed information. The colours would be bright and bold, in keeping with the previous house style of Irn-Bru, I could decide to add other colours to the packaging such as yellows and reds to make the product more bold and eye-catching.