Task 3
- 1. Task 3 What kind of media institution might distribute your media product and why?
- 2. What Is Distribution? Film distribution is the process of getting a film to be watched by an audience, and often is accompanied by film promotion. Examples of major film distributors include: • Warner Bros. Pictures • 20th Century Fox • Universal Pictures • Columbia Pictures
- 3. Which Distribution Company's would be Interested in our Film? Due to our film being an independent production, its unlikely to interest a major distribution company such as 20th Century Fox or Warner Bros. Pictures as they specialize in blockbusters, rarely distributing independent films like ours. Therefore, our film is more likely to entice a smaller, British distribution company, such as Curzon Artificial Eye, who would be interested in distributing our film as it specializes in the distribution of British films, and the horror and thriller elements in our film make it appealing as successful films that they produce have these qualities.
- 4. Is your film going to appeal to UK audiences only? Our film would appeal to UK audiences as our cast is British, making them relatable to the audience. Moreover, UK audiences would like how our film is set in the UK, as most films are set abroad. The film would also appeal to a wider audience as our films genre (psychological thriller), appeals to audiences around the world, as it’s a very popular type of film that people like to watch globally.
- 5. Marketing Strategies, Release Strategies and Exhibition Options One way that we could market our film would be through social media as creating a Facebook and/or Twitter page is a good way to spread the film around large groups of people. Moreover, creating a film trailer would also be a good way to entice people to watch the film, as it can leave people wanting the watch the full film in order to find out what happens after the trailer. The film could be exhibited at a film festival, such as the Edinburgh International Film Festival, as they often have a large public attendance, who can be interested in the film. Our film would be released around the Halloween period as it is a psychological thriller which has horror elements, therefore making the period of its release more suitable. Although this a congested period for film releases, as our film is a psychological thriller, therefore making it unique among the horror movies released at this time.
- 6. Self-distribution Self-distribution involves the filmmakers distributing the film independently. This would be down to how difficult it is for an independent film to be distributed by a major distribution company like Universal Pictures or Columbia Pictures, as the chances of a film getting distributed by one these company’s is unlikely. Although self-distribution lets the filmmaker keep all the money they make as well as not having the name of a big distribution company overshadowing the film, self-distribution is also difficult as the filmmaker has to establish everything themselves as well as having to create links with film company's in order to help advertise the film.