Task 3 final pitch
- 1. Greener BLUEZ A magazine created in c0lLABORATION with The London magazine
- 2. MY MAGAZINE BASIS • Artist based magazine that discovers new faces in the contemporary R&B realm • Each month there is a new artists who features in the issue - this brings new content each month and displays a different style from the artists of the same contemporary R&B genre • Attract a large basis
- 3. MY MAGAZINE AIM • To promote new talent that comes under the contemporary R&B genre • Inform readers of new fresh talent and content to North London • Boost the new artists career - publicity • Bring environmental awareness to North London • Bring contemporary R&B out into the North London music scene as it is a more unrecognised sub-genre • provide entertainment for the customers • Inform consumers that there are many popular and successful artists who come under this sub-genre
- 4. MAGZINE FORM • I will be producing a hard copy of the magazine as well as an online based version • My magazine will be priced at £3.10 to make it marginally profitable but also affordable - hard copy • Online subscription will be priced £3.00 a month and annual price for 12 issues will be £33.00 • 10% discount on the online subscription when a hard copy is purchased - saving our environment
- 5. GENRE • R&B as a whole is a widely listened to genre however people are widely unaware of the many modern day artists they enjoy listening to descend from R&B into the contemporary path • R&B came around in the 1950s and the contemporary stem came later due to the modernised aspects • Many aspiring artists are inspired through the popular artists of contemporary R&B so I am bringing them out to be recognised
- 6. MOODBOARD • My moodboard represents the genre of contemporary R&B • Colours, artists, magazine examples and fonts are all displayed
- 7. MAGAZINE CONTENT • Small biography of the artists • Images of the artists and things in relation to their life or music journey • Funky artwork that will create a fun flair to the page • Self progression images and Animated portraits • Columns on different aspects to their music • “Behind the music” and lyrics of their songs • Reviews of the music they produce • Words from family/friends of the artist • Include artists who have made it big and are North London born
- 8. ANIMATED PORTRAITS • This here is an example how I would animate the portrait of the artists • They would be used on the double page spread • Adds a funky flair to the page • Unique • Good for printing as it is vector graphic - digitally created • Becomes a USP
- 9. FEATURING • It will not cost to feature in my magazine • We are doing them a favour to their careers • They are doing a favour for us and creating a profit, publicity whilst also rising our sales
- 10. DIGITAL DEMO FRONT PAGE • Banding - Greener BLUEZ • Strap line • Artist’s name • USP clearly displayed in a colourful bubble • Quotes to create interest • “TheLondon Magazine” header • Images relating to my USP • Artists image/portrait centred
- 12. HAND DRAWN FRONT COVER SKETCHES • This is my hand drawn sketch demo
- 14. TARGET AUDIENCE • Unisex product and target audience • Primary audience - 15-19 - youthful content and genre is • Secondary audience - 20- 35 - can promote nostalgic feelings of R&B with a modern day touch • Tertiary audience - 40+, people who don’t tend to use the music platform and are open minded to be introduced to something new, broaden their spectrum
- 15. TARGET AUDIENCE EXPLAINED • My magazine has a wider target audience as I believe that my magazine isn’t age based • The content won’t be directed towards or presented in an immature fashion - therefore I can have a 15-40 year old audience as they have there is the same based genre content.
- 16. NRS SOCIAL GRADE • B and C1 = middle class • People with professional occupations • Afford the product
- 17. MY UNIQUE SELLING POINT • My unique selling point will be the factor of winning concert tickets to the highly popular contemporary R&B artists such as Drake, The Weeknd, H.E.R, Jorja Smith and Beyonce • Be in with a chance to win these concert tickets for their upcoming tour/concerts
- 18. CONNECTIONS TO NORTH LONDON • Display some artists who are north London born : • Adele - born in Tottenham • Amy Winehouse - born in Camden
- 19. RESOURCES • Tripod • Desktop computer • Editing softwares • Props • Camera • Camera lense • Printer • Backdrop • Money
- 20. PERSONNEL • Music artist, artists family/friends • Photographer • Model (s) • Writer • Printing firm • Distributer - contracted • Lawyer
- 21. NAMING THE MAGAZINE Greener BLUEZ • “BLUEZ” emphasises the Rhythm and Blues and it is where Contemporary R&B originated from and a sub-genre • “z” for an added modern feel to accommodate the 30-40 year olds who see R&B as an older genre • Connotations of “green” are energy and life • Connotations of the environment come from “green” - a message we are trying to send. Making the world a “greener” place • Trying to make rhythm and blues “greener” - sustainable and eco-friendly
- 22. BRANDING Greener BLUEZ • The colouring of the branding shows the two colours of green and blue creating a landscape looking theme • Connotations of the environment • Quirky mix-up of the colours
- 23. ENVIRONMENTAL ASPECTS • We will be using recycled paper to print the hard copies of our magazine • By encouraging the online subscription we reduce paper and printing ink usage and shipment costs/fuel emission
- 24. ONLINE DISTRIBUTION • Online version will be distributed online through a subscription - subscription is encouraged for environmental purposes • Creating a larger online presence through social media marketing makes it easter to distribute • Larger Digital footprint and reach • Will be accessible through www.thelonodnmagazine.co.uk • Monthly online releases
- 25. PHYSICAL DISTRIBUTION • Distributing the print based magazines will consist of putting them into shops • Mainstream stores - e.g. TESCO • Smaller shops - e.g. newsagents • Opportunity to observe
- 26. REVENUE STREAMS • Create a start up money bank with The London Magazine • Going to create revenue through sales and profits • Investments and investors will be accepted - will come through The London Magazine and their connections • Advertising will be done through posters on public transport systems • Sponsors/partnerships are coming from The London Magazine and their main sponsors - we will find our own too • Influencers will provide a reach to our more youthful demographic who use social media platforms - these will be popular celebrities and music influencers
- 27. SPONSORS • Partner with Out on the Floor Records as they are North London based - Camden • Fun shop for those. Who appreciate the older art of music - records • Records have come back into play on the market and are far more popular nowadays • Lots of teens and even older demographics purchase them • Nostalgic feelings and modern trends create purchases • Partnering with Out on the Floor Records will back the music of our magazine and create sales or store visits for them
- 28. MARKETING METHODS • Market our magazine on many platforms for maximum exposure to the public eye • Create an @TheLondonMagzineXRnB and #TheLondonMagaizineXRnB. • Create paid ads with influencers and on the social media platform
- 29. • Advertising in the tube which is Londons largest and more widely used transport system • Plaster my magazine front cover on the platforms, trains and escalators
- 30. FONT STYLES • Heroes Legend: masthead font - branding • Heroes Legend Hollow: branding font • Houston Comics Personal: strap lines and headlines • Andale Mono: majority font Greener BLUEZ
- 31. COLOUR SCHEME • Keeping it simple • Monochromatic theme • Pops of neon colours around the pages and lettering • Helps establish what information should be read first
- 32. COMPETITORS • There is a gap in the market for my magazine as there is nothing like my product out there • Competitors prices are higher but must start slightly lower to build a customer base • Similar colour schemes - all contrast and compliment each other
- 33. THANK YOU!