THE FLY
CASE STUDY MAGAZINE
The Fly

 The Fly, is a free music magazine, which
  focus’ on indie, alternative rock music.
 It focus’ on new music and new artists and
  albums specific to the genre of the magazine.
 Target audience for this magazine is probably
  youths of both genders.
The Fly- Facts

 Publisher: HMV
 Editor: JJ Dunning
 First Issue: Published in 1999
 Frequency of publication: Monthly
 Price: Free
 Distribution: The Fly is distributed around
  record shops and bars around the UK
Has a simple white    Different colour is
and black colour      used for the “free”
scheme.               puff so it’s clear to
                      the reader.

Main image covers
part of the           Smaller cover lines
masthead so it        used above the
stands out. Also a    masthead giving
dull effect is used   the reader an
to fit the house      insight of what
style.                other bands will be
                      included in the
Main cover line       magazine.
represents the
main image as it’s
the bands name.
The text stands out
as it uses a
different font with
a grunge effect
used.
Main image located      Contents located at
in the centre of the    the bottom. Not
page. Page number       categorised, just
in the corner.          page number next
                        to each topic.

                        Mainly black and
                        white colour
Title ‘Contents’        scheme with dull
located at the top      effect on image.
of the page




Issue date shown
clearly at the top.
Bigger than the title
‘Contents’
Bold font is used as the stand first paragraph to
                     introduce the article.


Main image
attracts reader
as it uses half of
the page.


Big bold
emphasised
title.


The dull effect
is still used on
the image and
keeps the black
and white
theme.           Important article highlighted by filled in text box in
                 the centre of the article.
Influence on my magazine

 Masthead located at the top, centre.
 Full band photograph as my magazine main
  image
 Have a close up image for my contents page
 Contents page include page numbers
 Have 3 columns on the double page spread.

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Task 3 The Fly

  • 2. The Fly  The Fly, is a free music magazine, which focus’ on indie, alternative rock music.  It focus’ on new music and new artists and albums specific to the genre of the magazine.  Target audience for this magazine is probably youths of both genders.
  • 3. The Fly- Facts  Publisher: HMV  Editor: JJ Dunning  First Issue: Published in 1999  Frequency of publication: Monthly  Price: Free  Distribution: The Fly is distributed around record shops and bars around the UK
  • 4. Has a simple white Different colour is and black colour used for the “free” scheme. puff so it’s clear to the reader. Main image covers part of the Smaller cover lines masthead so it used above the stands out. Also a masthead giving dull effect is used the reader an to fit the house insight of what style. other bands will be included in the Main cover line magazine. represents the main image as it’s the bands name. The text stands out as it uses a different font with a grunge effect used.
  • 5. Main image located Contents located at in the centre of the the bottom. Not page. Page number categorised, just in the corner. page number next to each topic. Mainly black and white colour Title ‘Contents’ scheme with dull located at the top effect on image. of the page Issue date shown clearly at the top. Bigger than the title ‘Contents’
  • 6. Bold font is used as the stand first paragraph to introduce the article. Main image attracts reader as it uses half of the page. Big bold emphasised title. The dull effect is still used on the image and keeps the black and white theme. Important article highlighted by filled in text box in the centre of the article.
  • 7. Influence on my magazine  Masthead located at the top, centre.  Full band photograph as my magazine main image  Have a close up image for my contents page  Contents page include page numbers  Have 3 columns on the double page spread.