Task 4 and 5
- 1. Task 4: Who would the audience be for your media product? Click forward to view presentation
- 2. Target Audienc e My Target audience is aimed at 16 to 21 years of Age. Why? Because my research shows that particular demographic is most engaged by R&B and Urban Music
- 3. Working to Medium Class This is the majority, and this particular class having grown up in a world where urban and street fashion is ‘cool’, their choice in music reflects this.
- 4. GENDER Although music magazines are read mainly by males, this is my main audience, but having said that I also created content and design to also cater for broader audience, so it appeals to females too.
- 5. ETHNICTY R&B and Hip Hop music is mainly listened to by white people, but from the ethnic minorities, a higher percentage listen to it. My target audience is for all, and content is aimed for broad appeal.
- 6. AUDIENCE PROFILE So what's the psychographic profile of my audience? They are people who: • Love fashion, particularly street fashion • In to sports & activities • Go to concerts and gigs • Use social media regularly • Download music (itunes) Stream (Sound cloud/Spotify) • Look up to music artists & celebrities • Students: College/Higher education • Aspirations of success • Are quite social and expressive • Art & Style conscience
- 7. Task 5: How did you attract/ address your audience?
- 8. FRONT COVER The cover features photo of an emerging new artist. This goes well with what my audience wants in terms of news, style fashion and target age. It also grabs their attention with big ‘A-list’ artists. Big bold cover lines to attract the interests of my target market. The bottom footnote headlines mainstream artists to further interest what the magzine’s about
- 9. CONTENTS The contents and spreads use a lot of white to conform to good design. This makes the content and colours stand out. The pastels in the content is to appeal to females. Featured articles are with images. The girl holding the mic is deliberately against white make her stand out and draw attention to the new artist. Other images are to attract the art & style conscience reader, followed by, Headphone image for the tech readers. The chart is deliberately on the contents page for quick access and reference. Other parts of the content use bold and regular text to draw the reader in.
- 10. DOUBLE SPREAD The main image is on the right to draw attention to the readers as they are flicking through the magazine. The heading of the artists name and what he has achieved was in big bold capital letters to grab the audiences attention as this is what they’ll see after the main image. I used red text as the main body to make it look appeal and interesting. The two colours break it up and it makes the audience dive deeper. While still keeping to the interview look. I also used a pull quote and placed it on the image to get the readers attention, I deliberately used the quote where he will get more female sympathy to attract the females.