Task 4 contextual analysis 1

Units 4, 5, 24, 31 - Task 4 Lauren Rosenfeld, Ben Karrass, Millie West, Ben Goldstone &
Nikon Ahamed
3.Contextual Analysis 1 - Vice
https://www.youtube.com/watch?v=EscjYGHKHxM
The Rise of Acid Attacks in the UK: VICE Reports is a documentary, published on 17
July 2017, detailing the rise in acid attacks in London. We are analysing this as it is
similar to the topic we will be doing our social action project on, which is the rising
crime rates. We will analyse the four different technical elements, which are
camerawork, editing, sound and mise en scene, and we will also be looking at
theories that relate to the documentary.
Camerawork - Lauren Rosenfeld
The episode begins with an exterior aerial shot to
establish the city which the documentary is set in -
London, and pans upwards, giving the audience a
clear view of the city. This is followed by a series of
quick close ups, starting with an out of focus phone
screen, to a street sign of Mare Street, and a few
shots of motorbikes speeding past, whilst the
interviewer narrates, to create a story for the
audience. These shots set the scene of the type of
area which the interviewer is in, which appears to be
chaotic and busy. A close up of the interviewer is
then used, to establish who will be walking us
through the documentary and she is the only one in
focus, highlighting the importance of what she is
saying.The rule of three is not followed when she is
talking directly to the camera, and she is in the
centre of the frame, which shows the importance of
the interviewer's words. Whilst she is narrating,
there are several mid shots of her walking around
being on her phone, not expecting anything to
happen, which relates to what she is talking about.
There is another pan of the city, whilst stating a fact
of 1800 acid attacks which have been reported, this
shows the scale of what is happening in such a
large city.
CCTV footage is also used within the introduction to
the documentary of people throwing acid at others
and beating eachother up, whilst the presenter
continues to explain facts of acid and that “Britain
has the worst record for acid attacks”. This allows
the audience to see acid attacks taking place first

Nikon Ahamed
hand and from a real perspective that they may not have seen
before. Due to the CCTV footage being blurry and of a lower quality,
this may make the audience on edge and agitated to see real people being affected,
especially as they may feel they are spying on these people. The CCTV footage also
adds to the realism of the documentary, further
showing to the audience how prominent acid attacks
are becoming. We then cut to a mid close up of an
acid attack victim. A hand held camera is used,
giving a shaky effect and adding to the
verisimilitude. This is followed by a close up in slow
motion when the victim is putting on the mask,
emphasizing the movement and emotions and a
close up of a bottle of acid, with the corrosive
symbol prominent. A close up shot reverse shot is
then used, with the presenter and an unknown
person whose face and voice has been distorted,
which makes the audience anxious as we do not
know who this person is, but they seem dangerous.
This ends the introduction, which entices the
audience to watch on to find out who this mystery
person is.
In the next series of shots, there is a lot of camera
movement with tracking/panning around, as we
follow the presenter to the outside of a club where
an incident took place, shown through a close up of
the club sign. This is followed by several pictures of
the night it took place, again, giving the audience a
different perspective. An aerial shot is used again, to establish a change in location,
focusing this time on houses instead of the city. There is repetition of the CCTV
footage of an acid attack, giving it more context for the audience. An extreme long
shot is used of kids playing football and the school, to show that this could happen to
anyone and it did as the presenter states, but this further shocks the audience that
someone would attack kids. We then cut to the presenter in the back of a moving
car, which adds to the fast paced nature of the video. A close up of the presenter is
used on a handheld camera, creating a more intimate setting, with her and the
audience. In one interview with a man from an acid survivor charity, there is less
camera movement, so that the audience understand and take in the importance of
his words. Close ups, shot reverse shot, over the shoulder shots and two shots are
used here, showing the presenter agreeing with him and to draw attention to what he
is saying. The same camera shots are used with the second interview of the
documentary with the acid attack survivor. As the man recalls the event, a
reconstruction is shown through the use of panning, tracking and the camera
movements are emphasised through slow motion, emphasising danger. Only the

Nikon Ahamed
legs of the men are shown, which puts the audience in the man's
position as he did not see their faces. It is also blurry, connoting that
the man was ‘jumped’, and did not know the attack was about to happen. As we cut
back to the interview, a mid shot is used, which
shows the body language of the presenter, that she
is accepting and open. An extreme close up is used
of the man's face in a picture, detailing his scars,
which shocks the audience and makes them feel
uncomfortable. A slow motion close up is used
when the victim is putting the mask back on, and the
process of what the man does daily for the burns,
which can make the audience share the experience
of the man and create sympathy. Here, only the
man is in focus, showing his significance.
Another ariel shot is used panning down,
establishing a change in location again. Here, the
presenter walks in and out of a hardware store
shown through a long shot. A close up is used
showing the products that she was able to pick up
and a pan up to her face shows shock of how readily
available the products are. An extreme close is used
as she reads the precautions on the bottle, which
further disturbs the audience. An extreme long shot
is used of kids playing, connoting to the audience
that they to could be possible victims of an attack.
Then, a series of close ups are used of street signs,
as the presenter tells the audience of another attack,
however there were no arrests. Another ariel pan is
used, establishing a change in location again, and
sets the scene for the third interview. A tracking shot
is used with the interviewee in focus, again
highlighting the importance of his words. Hand held
unsteady shots show the surrounding area, which
makes the audience uneasy as the interviewee
speaks. A low angle is used looking up at flats,
creating an eerie atmosphere. In the last parts of the
interview, a close up is used when the man states
what should be done, which makes the audience
focus their attention on him.
To establish a change in location, another ariel shot
is used of Stratford, as we meet a former gang

Nikon Ahamed
member. A series of shots focus on a CCTV camera, litter and a
barbed wire fence, creating a dangerous atmosphere. A tilted angle
is used as we meet the current gang member, which suggests imbalance/instability.
A low angle looking up also suggests that he is
unsafe, whereas a high angle is used of the
presenter showing a significant size difference and
her weakness. High angle shots of the rain falling to
the ground are also shows, creating a gloomy
atmosphere, especially due to the unsteady hand
held camera shot and darkness. Towards the end of
the interview, the presenter states what shocked her
the most and a close up is used to show her shock.
A tilt down is used to establish the new location of a
police station, and we track the presenter as she
walks to the interview. For the interview with the
policeman, only close ups are used and a tripod is
used, creating a sense of formality and
professionality. Lastly, the interview ends with shots
of the high street from the moving car, showing an
exit from the location, and extreme close ups of the
acid attack victim to enforce the message. A final
pan of the city is used to end the documentary.
Tsjeng begins the documentary by talking directly
into the camera, this is called ‘breaking the fourth wall’. The use of the ‘breaking the
fourth wall’ makes the shot direct. It creates an interactive, engaging and involved
feeling for the audience.This, in turn can make them question their own point of view
on the subject. Breaking the fourth wall is used one a number of occasions
throughout the production and most commonly when the most emotional scenarios
in the documentary occur. These are when the statistics are announced. This is
almost a way of manipulating the audience to show them how important the topic is.
Whilst she explains the topic of the documentary relevant recorded images and
images appear. This is called a sound bridge. The term used for when narration is
used as the sound to overlap with a relevant or necessary text or image. In this
instance, the images shown include Zing Tsjeng texting, a shot of ‘Mare Street’ and
motor cycles, implying that she is talking and illustrating a negative subject. Breaking
the fourth wall is a necessity for all documentaries, as there needs to be someone to
address the audience directly.

Nikon Ahamed
Editing - Benjamin Karrass
During the post Production of “The Rise of Acid Attacks in the UK: VICE Reports”
they include many effects for edition that make their
production special and stand out more to their audience.
Vice uses many different effects such as fading in and
out to move to a different scene that may relate to the
narration. During the beginning of the Vice documentary
editors use a lot of cuts to show location on where the
events take place to make people aware if they live in
that area. This is important for viewers because it can
help them be more aware of their surroundings if they live
in the area, for them to know its their area street names
are shown and also the narrator tells us that a lot of
attacks often occur in east london. Also during the
documentary at the beginning they include clips of CCTV
footage with attacks that have happened on the streets to
show people that it can happen to anyone. A lot of the
cuts used during the show are to show location of places
where the events may take place.
At one part of the documentary we are being told a story
of someone's attack and as the person is narrating it we
are shown a clip of what the event may have looked like
and to show effect the editors do this in slow motion to
build up the suspense of the viewers, the editors also
made the footsteps in slow motion as it can show the
audience the people who attack can be anyone and can
fit in with strangers. Often slow motion is used in action
films to highlight a key scene or dramatise a shot/a
character but for example in this documentary it shows
the effect of that attack this man had to go through.
During the whole show the editors use narration over
different clips while people are not in the scene, this
allows people watching to see different clips of the area
while someone talking over it explaing the areas of the
attacks. Also some points in the documentary narration is
used to tell a story while actors play the story. While Zing
Tsjeng interviews someone who has been related to crime the editors make sure
that their voice is modified and their face is blurred to keep the person's identity safe.
The person being interviewed has requested to keep his identity safe, so the editors
need to take this into account and make sure people cannot recognise him. They do
this by blurring his face out and also changing the sound of his voice to make him
unrecognizable to the public.

Nikon Ahamed
As the company logo comes up on the screen it enters fast
to show effect. The clip that is showing of the unidentified
man freezes and the logo comes in with a drop in effect
fast and then switches to another box with the name of the
Episode “Acid Attacks” during this the picture in the
background also changes to a caution sign with acid on it
to show the effect of acid on the body. Throughout the
whole documentary the editors would add the names and
occupations of people and their jobs at the bottom of the
screen when introducing new people to the episode, this
allows viewers to see what people get involved with the
crime of acid attacks and what help the people may be
getting to stop the attacks from occurring.
Although the editors added the company logo at the start
of the documentary it is important for them to watermark
their product so it doesn't get copied by any other
company without vice’s permission. To allow this not to
happen the editors have added Vice’s logo at the top of
the documentary in the corner throughout the whole
episode. However at the end of the episode they have also
included a bigger logo and a copyright symbol next to the
2017 company name. Although vice have their logo placed
in places during the episode to stop copyright they also
need to make sure they don't do any copywriting
themselves so when any products are used in the episode
the editors would need to blur the label to stop any
copyright claims from happening. They do this for the acid
products that have been bought. During the documentary
music is important and editors need to make sure that the
music is placed in the right places at the right moments.
For example certain scenes would need joyful or upbeat
music. During the episode cuts of trees and roads have upbeat music to up the
mood as it has no need to be down, but when something sad is happening such as
the story of an attack the music would change to low and sad music. During the
editing the editors have added shots of websites showing more information based on
the attacks, this can show the audience watching
where to find more information and ways of helping
people who may have been affected by an attack.
As the credits are shown the clips behind it are in
slow motion, this works with the credits as they are

Nikon Ahamed
shown slowly. Also the music while the credits are showing are
mysterious to end the episode on yourself asking questions on how
you would help people who have been affected by acid.
Sound - Millie West
Vice is an informative documentary style company who aims their videos and
content at audiences around the ages of 16 and above. This may influence the
choice of mode of address used by the host and other featured participants.
There are many different forms and types of sound used in the media production,
‘VICE - The Rise of Acid Attacks’. The programme begins with a haunting score in
the background. This is low key, dark, and ominous, non-diegetic music that wouldn’t
seem out of place in a horror movie. This is used to create a spine chilling effect on
the audience, helping to prepare them for the
graphic scenes to come. Another purpose of this
music is to prepare the audience to see out of the
ordinary images such as those who have
disfigured faces as a result of acid attacks. The
use of this music, which was added during post
production, is used to create a tense, suspicious
and serious atmosphere.
Setting the mood from the start is a very important aspect of a production, as it
establishes the general tone of how the producers want the audience to feel when
watching their production.
Throughout the course of the documentary, Zing
Tsjeng hosts, interviews and narrates the
production. Her oriental, welsh, yet common accent
shines through when she is speaking. She tries to
speak in a formal manner to emphasise the
seriousness of the subject yet, it makes her accent
slightly difficult to understand. She uses a monotone
voice throughout the production, this also
emphasises how intense the subject truly is. This is
one of the many reasons that she was chosen to be
the host of this documentary.

Nikon Ahamed
Whilst she explains the topic of the documentary,
the production employs a sound bridge, which
shows the viewers specific, relatable images. In this
instance, the images shown include Tsjeng texting,
a shot of the ‘Mare Street’ street sign (shown above)
and motorcycles zooming by, implying that she is
talking and illustrating a negative subject.
Following this, light incidental music is played throughout the most part of the
production. This non-diegetic sound is similar to music from a horror movie, yet the
sound doesn’t feel out of place. This style of music is used by editors together with
producers to get under the audience’s skin to scare them and make them feel on
edge. This in turn helps to emphasise the horror of the topic and importance of
knowing about the rise of acid attacks and the consequences that they can have on
people’s lives.
During the CCTV footage of a man getting attacked by acid is embedded into the
production, nondiegetic commentary is incorporated to explain further about the act
and its consequences. The non-diegetic narration
helps to further explain and make clear exactly what
is occurring and aid the audience through to help
them understand the seriousness of the subject. This
use of a sound bridge is used throughout. Whether it
be during the showing of CCTV footage, content
found on social media or images and content filmed
by the production crew, the use of the sound bridge
is helpful and useful for the audience to see examples of the dramatically increasing
issue shown.
The general pattern of the production is split between
narration and interviews. All of the interviews are all
diegetic and synchronous, emphasising the realism of
the situation. Throughout some of the interviews, sound
bridges are used to help emphasise the content of the
interview. In one of the interviews in particular, the voice
of the interviewee is deepened and edited to hide his identity. This creates a
mysterious atmosphere. This technique is also employed in order protect the identity

Nikon Ahamed
of the victim. The dialogue is quite chilling and the anonymity enhances this, making
the audience wonder who the man is, increasing the mysterious atmosphere created
at this point in the production. Throughout some of the interviews, low sound, hums,
eerie or tense music is played to help to create the intended atmosphere, most likely
one of tension, seriousness and / or horror.
After the brief introduction about the production and
what the document consists of, the ‘VICE’ logo gets
edited in to slam on the screen. The suddenness of the
logo hitting the screen is both synchronous and non-
diegetic. This is because as the logo hits the screen the
sound of the slam comes with it, making it a
synchronous piece of sound, yet the sound is edited in
and cannot be heard by characters and is out of the
text's own world making it non-diegetic. The logo also
begins to flicker, just like the effect of an old movie. The
synchronous and non-diegetic sound, matches the
moving image. As soon as the image stops, so does the sound, making it completely
synchronous, yet again the sound has been edited to stop, making it non-diegetic.
Use of no music and non-diegetic sound is to add to the atmosphere and feel of the
documentary. The producers and editors decide to add
sound that is out of the media’s own world to affect how
they would want the audience to feel. The use of no
music helps to aid the concentration of the audience to
focus on the participants and/ or host featured in the
documentary and this means that the viewers can fully
take in and gasp what he or she is saying.The sound of
a soul voice can amplify how important the message that is trying to be portrayed is.
Asynchronous sound is used often throughout the production. This helps the
audience to understand the seriousness of the topic is. There is no need for extra
music and so the use of asynchronous sound helps to portray the fact that
unfortunately there are many atrocities that happen on a day to day basis, but that
never stops us from going going about our everyday life. Although it may slow us
down, the use of asynchronous sound implies that although these negativities occur,
life goes on. For example, the car noises portray the message that citizens from all

Nikon Ahamed
different communities from across the world, still continue to move
forward. The busy streets and buzzy atmosphere all show how
London life, as well as life in other communities still continues.
Verisimilitude is also used throughout the course of the production. This is sound
that creates realism in a piece of media. Namely, the
sound of wind, moving branches, trains passing by, bird
song, rain and car noises. Most of these noises are
asynchronous, meaning that the sound is suitable to
the content but is not used in time with the actions (as
the actions are not seen for the sounds to occur) and
they create a sense of reality - which they do. Some
however are synchronous, meaning that the sound is in
time with the action, for example the camera focus’ on
a tree and only then do we hear the branch movements
and wind. The sounds are diegetic as they can be
heard by other characters and come from a source
within the scene. As some of the sounds may be hard to pick when recording, they
may have been intensified in concentration to make them clearer and easier to hear.
Different examples of ‘mode of address’ are used throughout. The definition of mode
of address is the way that the media text speaks to the
audience. One example of this is when Zing Tsjeng is
in a cab (the location), and is explaining where she is
going. Her body language isn’t so relaxed. Although
she is sitting down, she is quite upright, and this can
make the atmosphere one that is both intense and
serious and give off that message to the audience, and
make them feel on edge.
Another example of mode of address, is during an
interview. Both the interviewer and interviewee are
sitting down on the couch, and yet again in a not so
relaxed manor. They both seem to be on the edge of
their seat, which may consequently make the audience
feel the same way. Both people used in this scene
speak in one tone, one that is slow, deep and monotone. This can have an incredible

Nikon Ahamed
effect on the audience, as the way one speaks can have a large
impact on how the audience may be intended to feel. For example,
the use of the monotone dialogue can create a very serious atmosphere and again
make the audience feel tense.
The third and final example of mode of address used in
this documentary is when Tsjeng is walking and talking
about both the victims of acid attacks, and how easy it
is to buy such awful substances. This mode of address
is similar to another mentioned, the situation where we
are inside the cab with our narrator, this is because in this situation, we are walking
with her, whilst she explains to us, that she is on her way to try and buy acid, to see
just how easy it is. This creates a huge sense of reality, that there is nothing too
formal occurring, and the use of synchronicity and diegicity also helps to aid the
realism too. Tsjeng talks to us directly, and as the audience, we are comfortable with
that as it makes us feel involved and part of her investigation.
Towards the end of the production, violin music is heard. The use of this non-diegetic
sound that is edited in as incidental music also has a big impact of the audience and
atmosphere. The music occurs whilst our host announces the terrible statistics for
this ever increasing, horrific crime. Again, this creates a tense and shocking
atmosphere for the viewers and audience of the documentary as the statistics are
worse than ever. Consequently, this can create moral panic.
Finally, at the end of the documentary music, also known as sound for drama has
been edited in. The freaky, intense, scary, yet somber music is edited in at the end
of the production, whilst the credits are shown. The
use of this non-diegetic sound, that cannot be heard
from a source from within, and is outside of the text's
own world, is used to leave the audience feeling quite
low, due to the awful personal stories and statistics
shown, throughout the documentary. The
documentary finishes and the music comes to an end,
leaving a cold atmosphere.
Mise en scene (Colour design, costumes, decor, props) - Ben
Goldstone

Nikon Ahamed
Each prop has a different meaning some more important than others.
For example the mask on the main character face shows that he has
to always wear that from a terrible accident that was taken place. A mask hides his
identification as he lives in a bad and rough area which means it shows he is either
being looked for as he was involved in an acid attack to a girl. A mask is very
important because then it hides who he is incase he is being
looked for. But he mentions that an acid attack isn't dealt in
a good way. It doesn't get reported to the police because it’s
just the natural neighbourhood and as its block war they
don't tell the police because another fight would just
happen. When acid was threw on to the girl it may not have
been reported because of what the girl could have done
first. Sometimes it's just random from crazy people. He is
also in a puffy coat with his hood up with represents he
lives in the hood and he’s a gang member. The lucozade
bottle had acid in which tells us how easy it is to get acid
and not get caught with it wherever we are. It shows us
how dangerous it really is how anyone can have it anytime.
This is a
very
important prop shown
The costumes each character wear each show a
different meaning. So the man in the hood is
represented as a thug because he is covered up
and hidden. Another character is wearing white
uniform which represents that he's involved in the
london metropolitan police and white shows good.
The documentary is based in london but it's based
in poor areas which show us audience that
attacks are usually involved in either these areas
or most people that are involved in gangs are to

Nikon Ahamed
be found in areas like this. When the main lady Zing Tsjeng is
walking around she is always walking around areas that are in poor
areas in london. This uses stereotypes because it shows that she was on the look to
find people to talk about acid attacks happening in the UK but she looked around
areas that are in the hood and are very informal. Hackney is a dangerous and lower
class area. Lots of gang come by Hackney it's a common place to find stabbing and
crime.
The documentary is based in areas such as
Hackney because the documentary itself is about
acid attacks happening so they chose a place like
hackney because lots of gangs are involved. The lighting is very dull and dark and it
seems very urban. Throughout the documentary it's cloudy and it just seems very
dark. As Hackney is naturally a poor area it's generally always dark.
Mise en scene (Lighting ,design, make up, location/setting both of us) - Nikon
Ahamed
Lighting
The episode begins with an establishing shot of
the scene which establishes the place and the
timing in which it has been set (London). It starts
at night and some lighting may be used to record
at these timings and this links with the topic

Nikon Ahamed
which is the rise of acid attacks as the makers wanted to indirectly tell us that acid
attacks are most likely to occur at night times. But seen as no evident editing can be
seen the producers probably tried to reflect naturality which helps out the budget as
getting lighting kits for specific scenes may get
expensive.
Furthermore, as the main victim comes into
place, we can see that during the interview with
him the lighting and the colours used instead are
more live and bright, walls are white resembling
the innocence of the victim who in this case got
attacked for no reason based on his explanation.
During the interview we also had some shots of
the place outside the cinema where the guy
interviewed got attacked and this contrast in key
lighting emphasises the difference a set place for
an attack can have compared to a calm and safe
place indoors in a house.
Afterwards, during an interview with a person
who commits aggressions (with acid as well) we
can see the overall colour of the environment
turning blue which may be due to the rain giving
this dull effect, but this helps the mood and the
pace of the interview to make it scarier and more
in context as an actual guy from a “gang”
probably is being interviewed. Previously to this
scene it was not raining and it is noticeable that
as the previous guy introduces the interviewer to
the “aggressor” the weather starts to change
which sets better the next scene and changes the
lighting slightly as mentioned before. Then after
the interview, the lighting stays the same as it
outlines the interviewer’s opinions and final
thoughts which are still negative.
Make up
There is no specific use of make up which leads to it being really simplistic as there
was no need for it. In order for it to appeal to the audience and make it more realistic
they have not used as much makeup to keep the naturality and embed the idea of
naturalism. Perhaps some make up has been used on the main interviewer and this
is a common thing that gets done as it helps the final product as the reflection of the
light on the face-skin is not that visible with proper make up.

Nikon Ahamed
Location
The location being used is Newham, in London
and the producers have focused on this place
as based on their research it was the place with
the highest rate of acid attacks in London
meaning they’ ve raised awareness not only to
the people in that location, but also to other
people who might need those information before
going in such places. Streets and places shown
are just what people see commonly in their
everyday life
Which incentivize the fact that there is no
specific location in which you may be attacked with acid, it could happen anywhere
without you realising it.
Also location chosen are only actual places outside where things are being issued
and this reflect again the naturalism of it as scenes are not forced to be filmed in
studios or other places where external editing gets added afterwards.
Theories
Uses and gratifications - Ben Karrass
Uses and gratifications theory is an approach to understanding why and how people
actively seek out specific media to satisfy specific needs. An individual may have
different needs such as: personal identity, these are people that watch the media to
fulfill their needs for companionship and to form relationships with others. Another
need is personal identity where people would watch content to find out more about
themselves and to relate to the media. Lastly it includes surveillance as it will allow
people to find out about things going on in the world that may relate to the people
watching.
In the rise of acid attacks we are about to notice that the Uses and gratifications
theory, firsty the show includes Surveillance as we are being told different things that
are occurring in the world and what change needs to be made. It fulfills the need for
surveillance as people can find out new information based on the media production,
people will be able to find out where the attacks are happening and also know what
is going on for the attacks to get better. The rise of acid attacks also fulfills the need
for entertainment as audiences can escape their everyday lives and can be put into
another section of the world.
Decoding - Ben Goldstone

Nikon Ahamed
The audience is both the sender and the receiver of the message. Tv
producers seek to audiences to find out what people enjoy the most
for tv programmes. It helps producer to write a script for a tv programme because
they know what the audience want. Once the TV programme is created the audience
provides feedback to the producers resulting in the producers to then continue to
produce what they were doing or create something new that they think the audience
will like. Decoding is a very helpful process because the producers want to make
something that they think will make good money so the feedback they get from their
target audience helps them in so many ways because producers need to focus on
entertaining people. When a message is meaningfully decoded it will then serve its
purpose to either inform, persuade, entertain or restrict the receiver with a very
cognitive, emotional, ideological or behaviour consequences.
The audience decode the meaning depending on what they feel about the tv
programme and think about it. Along will how they have lots of great technologie with
them to use. Stuart hall suggests that there are three ways the receiver can decode
the message, being a dominant reader which means when the receiver accepts and
reproduces the code to the producers, negotiated reading when a code is broadly
received but only partially shared with the producer and also oppositional reader
which means when the receiver understands the reading but rejects the code.
Encoding - Nikon Ahamed
Encoding involves the theory invented by the theorist Stuart Hall who in 1973 stated
the theory of Encoding and Decoding. Based on the theory, as the audience
engages with the media text he/she will understand a particular text accordingly to
their social information and state. Therefore the producer will want to include certain
elements to make the viewer/consumer more engaged with the text which is part of
Encoding as producers are the ones who want to convey their messages to the
audience. When the message of the product gets encoded in the product it will then
get delivered to the audience when consuming it and it’s the producers’ job to make
the message easily understandable as well as cognitive and compelling for the
audience.
For example, the music being used here include non-diegetic sound which has been
added to match the scenes and shot being cut as well as editing as fade aways are
being followed with the external sound; this has been made by producers to make
viewers feel more tense and in the documentary as the music used keep the level of
suspense and tense high. As the producers used sound to make the viewer feel
specific emotions it also makes the audience eager to know what will happen in the
following scene or shot. This all link to the message the producers are trying to send
to the viewers as emphasising those scenes through the use of music may impress
more the audience and therefore tell them the message which is to beware of acid
attacks.

Nikon Ahamed
Moral Panics - Millie West
The ‘Theory of Moral Panics’ was invented by a man called Stanley Cohen (1972).
This was the idea that a piece of media would focus on the negative aspects of a
subject or story and exaggerate them. This, consequently makes the subject seem
like a ‘widespread issue’. This new ‘issue’ is then able to control the public through
fear, and and can, as a result, create separations of groups in society.
In regards to acid attacks, they are shown in this documentary as easy to do,
meaning that it is easy to buy the substances necessary to carry out an attack, as
well as physically, they are quite simple to do. The moral panic in this issue is also
enforced by the statistics showing a rapid increase in numbers regarding the amount
of attacks that happen. This means that the subject and stories of incidents get
spoken about more, and they get more exposure which makes the topic more likely
to become subject to moral panic. There is a strong East London focus whereby
those who feature are from either Asian and Black heritage. It is evident that there
are only few if any caucasians featured in the production. As a result of this moral
panic, people are more reluctant to go out onto the streets - especially in East
London, simply out of the rational fear that they could become a subject of an acid
attack incident.
Equilibrium Theory - Lauren Rosenfeld
In 1969 Todorov produced a theory which he believed could be applied to any film.
He believed that all films followed the same narrative pattern. They all went through
stages called the equilibrium, disequilibrium, acknowledgement, solving and again
equilibrium.
There are five stages the narrative can progress through:
1. A state of equilibrium.
2. A disruption of that order by an event.
3. A recognition that the disorder has occurred.
4. An attempt to repair the damage of the disruption.
5. A return or restoration of a new equilibrium.

Nikon Ahamed
The Rise of Acid Attacks in the UK: VICE Reports, has elements of
Todorov's equilibrium theory, but does not follow it exactly. For
instance,there is a state of equilibrium in the beginning, as we are introduced to the
presenter, and this is not disrupted. However, there is then a disruption, as we are
shown pictures and videos of an attack happening. The third stage - recognition, is
not followed, as there is recognition of the disruption from the beginning and
throughout the rest of the documentary. The fourth stage is followed, as the
presenter interviews professional people, in an attempt to stop attacks. Lastly, we do
not return to equilibrium, as the attacks have not stopped, and we see the victim
again, which leaves the audience anxious, instead of calm.

Task 4 contextual analysis 1

More Related Content

What's hot (20)

Similar to Task 4 contextual analysis 1 (20)

Recently uploaded (20)

Task 4 contextual analysis 1