Vibe is a music magazine that predominantly features hip-hop and R&B artists. It was originally created by Quincy Jones but is now published every three months by InterMedia Partners. The target audience is young followers of urban and hip-hop culture. The author likes Vibe's style and layout featuring rappers on the covers looking cool in snapbacks and jewelry that appeals to its target audience. However, the author does not want InterMedia Partners to publish their new hip-hop/R&B magazine because it would compete with Vibe, so Bauer Media is considered a better publisher since they have successful magazines in different genres.