The document summarizes different music magazines - NME, Billboard, and Rolling Stone - and discusses their target audiences and influences on a proposed new music magazine. NME readers are passionate about music/concerts and are more responsive to advertising. Billboard includes various genres and modern, sexualized photography. Rolling Stone embraces rock music culture for an 18-24 audience. The proposed magazine would incorporate Lady Gaga's passion/style, versatility in genres like Billboard, and focus on concerts/events like NME and Rolling Stone to engage readers.