Task 5
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The document outlines initial ideas for products and campaigns for Surfers Against Sewage, an environmental organization. Idea one is to produce surf-related gear like boards, bags and wax, in collaboration with existing brands to ensure quality. Idea two is a clothing line using recycled materials found on beaches, such as hoodies and t-shirts printed with the logo or ocean graphics. Idea three is an advertising poster to raise awareness of water pollution issues in the UK and solutions.
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Task 5
- 1. Task 5 - Initial ideas
- 2. Surfers Against Sewage logo colours Light blue dark blue waves surfboards design fonts Informal/casual Potential products clothing T-shirts green hoodies unique selling point – could make use of recycled materials found on beaches/in the sea surfboards Collaborations with existing brands Surfboard accessories Surf waxleashes Board bags bottlesfabrics heavyweight Focus on quality as opposed to being cheap Could have logo hoodies as well as one which are designed by artists – cartoony to go with the style of the organisation advertising poster audience surfers Age range is generally from 18-45 Beach users Environmental activists or people interested in this Colours associated with the beach orange yellow Local radio adverts
- 3. Initial ideas Idea one – could have a line of surf related products, such as; surfboards, board bags, surf wax, leashes etc. a good idea would be to collaborate with existing, reputable brands. This is due to the fact that people would have preferences of brand of surfboards they like to use and are less likely to change to a charity organisations products, as they do not specialize in the production of surfboards and the quality may be inferior. Idea two – a clothing line which uses recycled materials, recycling things which are found on beaches/in the sea in the UK. Could have hoodies, t-shirts, jackets etc. could feature things such as the logo of the organisation or maybe a graphic print which is relevant i.e. surfing, waves, beaches etc. Idea three – a poster which is aimed at raising awareness on water pollution in the UK, focusing on sewage pollution and solutions to this.