Task 6
Research and Planning
Part 1
Molly Waterhouse
Alternative Rock
Alternative rock (also called alternative music, alt-rock or
simply alternative) is a genre of rock music that came from
the independent music of the 1980s that didn’t become
widely popular until the 1990s - 2000s. In this case, the
word "alternative" refers to the genre's distinction from
mainstream rock music, expressed primarily in a strange
guitar sound, subversive and/or aggressive lyrics and a
defiant attitude.
Who appears in Alternative
Rock magazines?
• Coldplay
• Snow Patrol
• Kings of Leon
• Red Hot Chili Peppers
• Green Day
• Foo Fighters
These artists
regularly appear in
music magazines
because they
represent their genre,
making them
recognisable to the
target audience.
What look am I going for?
This is a grunge type of look. It features baggy clothing
and dark colours which are associated with the rock
scene.
Coldplay Interview
How popular is
Alternative Rock?
This is a screenshot of the “Top Songs”
section on iTunes. As you can see,
Coldplay’s new song “Adventure of a
Lifetime” has been placed at number 7.
This shows that Alternative Rock is still
largely popular and is successful in the
music industry.
This hints that my genre was a good
choice as it is popular and has a big
target audience and therefore a music
magazine based on this genre would sell
well.

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Task 6

  • 1. Task 6 Research and Planning Part 1 Molly Waterhouse
  • 2. Alternative Rock Alternative rock (also called alternative music, alt-rock or simply alternative) is a genre of rock music that came from the independent music of the 1980s that didn’t become widely popular until the 1990s - 2000s. In this case, the word "alternative" refers to the genre's distinction from mainstream rock music, expressed primarily in a strange guitar sound, subversive and/or aggressive lyrics and a defiant attitude.
  • 3. Who appears in Alternative Rock magazines? • Coldplay • Snow Patrol • Kings of Leon • Red Hot Chili Peppers • Green Day • Foo Fighters These artists regularly appear in music magazines because they represent their genre, making them recognisable to the target audience.
  • 4. What look am I going for? This is a grunge type of look. It features baggy clothing and dark colours which are associated with the rock scene.
  • 6. How popular is Alternative Rock? This is a screenshot of the “Top Songs” section on iTunes. As you can see, Coldplay’s new song “Adventure of a Lifetime” has been placed at number 7. This shows that Alternative Rock is still largely popular and is successful in the music industry. This hints that my genre was a good choice as it is popular and has a big target audience and therefore a music magazine based on this genre would sell well.