Task 6, development of packaging

Development of can
Savannah Hardwick

Front of Can

Back of Can

Side of Can

Draft 1
What is going well with this draft?
This initial design is based form one of my rough designs I had originally made. I like the
way the stripes on the can make it look very bold and in your face, I think this will be
attractive to the target audience and will gain people attentions. I also really like the
design of the nutritional information, having it separate from the design on a white
background, but keeping the colour scheme of orange and blue within it. I like the way
that it looks kind of more professional, which I think shows the importance of it, but the
copy itself is very informal.
What are the areas for improvement?
I think that the main text on the can design can be improved, specifically the font and
the size of it. I think that the font and the colours of the text don’t stand out enough
and sort of blur into the background of the can itself. I think I might try this text in a
solid text, and in white to see how it effects how you read it. I also think that the
placement of the text could be improved, because it changes sides as you go down the
can, I think it can be difficult to read, especially because of the font and the colour of
the text.
What development could be made to this draft?
On my second draft I intend to work on the colour, font and placement of the main copy
on the can. I think that by doing this, it will help the readability of the text and will help
consumers see what the product Is more clearly, as at the moment it can be unclear. I
will also try out different colours, specifically white because I think that it will stand out
against the bright colours of the can but still be in keeping with the theme and the
colour scheme. I am also going to try and find more nutritional information as well as
double checking the information I already have to ensure that it is correct. I also want
to add a bar code on the can somewhere to make the design seem more life like.

Front of can

Side of can

Back of can

Draft 2
What is going well with this draft?
I kept the exact same design for the second draft as I did for the first. I decided
when evaluating the first draft that I needed to change the font used on the main
title of text for the can, because it could be hard to read and didn’t stand out on
the can. I changed the font from ‘Pokémon hollow’ to ‘Badaboom’ which was a
similar design but was a solid text. I kept the stroke of white on the text which
helped it stand out even more from the can itself. I have also grown to like the
32’s that are along the back of the can because it makes the can look more fun
and helps the can to stand out.
I really like the original design that I have for the can so decided to keep that, but
when looking at the colour of the can, I think that they can be improved. I think
that the orange and blue on the designs were much brighter and eye catching
than how they com across on the can. I think that I need to make the colours
much brighter on the design in order for them to be brighter on the can template
as well.
What developments can be made to this draft?
I think for my final draft I really need to figure out how I will be able to make the
colours brighter and more eye catching on the can as I feel this will be a way to
draw the audience in. I also think that I need to work on where to place the ‘Barr’
logo on the can, as it needs to be on there, but because the colours of the logo
are red and blue it doesn’t match well with the colour scheme of the can. I think
I will change the colours of the logo slightly to make them fit with the design
more, as well as making sure its placement is in an appropriate place.

Front of Can

Side of Can

Back of Can

Third development evaluation
What is going well with the design?
I think that changing the colour on this design has helped to improve the way it
looks on the can, but the can also has a gold colouring now which isn't the colour
scheme of IRN-BRU, or IRN-BRU 32. although It isn't the same colouring, I can see
how having a more vivid orange will look better on the can. I think that the font of
the copy and the layout of the can look good and are well balanced on the can,
there are no large areas of space that need to be filled.
Although I like how the colour change has made the can look brighter, it is not the
colour I chose as my colour scheme, orange was, therefore I will have to try and
find a way to make orange stand out more without having to change it to a more
gold or yellow toned orange.
The main development that will have to be made with this draft is the colour
colour choices I have used. I will also have to add a barcode onto the next design
to make the product seem more real. I was also considering adding an image onto
the can, so I would have to think about what kind of image I would like as well as
where about on the can it would go. I also want the image to be made by me, so it
would mean having to provide myself extra time to create this image and to find a
place for it to go on the design layout.

Fourth development evaluation
On the fourth draft of my can, I changed the back of the can completely trying
something new. I decided to put the slogan of the can ‘the only drink for you’ in
the same layout as the front of the can. I decided to do this to add continuity
throughout the can. I also think it’s a good way of making it clear what the drink is,
if the drink becomes associated with the slogan, then seeing the slogan on the can
instead of the title will still make it obvious to what the drink is. I also have
decided to keep the orange from the original can designs because its more vibrant
and more recognizable as an IRN-BRU product. I also changes the ‘BARR’’ logo,
making it orange and blue to fit in with the colour scheme of the can.
I decided to change the colours of the ‘BARR’ logo to make it fit in with the design
and theme of the can, but I think I need to keep it as its original colour in order for
people to recognize it as a product by that company.
I need to change the BARR logo back to its original colouring and I need to find a
way to add a bar code onto the can to make it seem more like an actual product.

Fifth development evaluation
For my fifth development, I decided to change the design completely. I like the way the
all blue can makes the orange of the copy stand out much more. I also like the 32 being
the biggest part of the copy, having it in the centre of the can also helps it to be more
obvious to the consumer that this is the name of the product. I think that the image on
the can also helps draw attention to the product, the stereotypical looking Scottish man
running, with speed lines following him is a way to show how the product is still an IRNBRU products, whilst also being humorous. I also like the layout of the slogan ‘faster
stronger better’ on the back of the can, having it in a large, and easy to read font in the
same orange that has been used throughout the can. I like this because its easy to read
whilst also drawing in the audiences eye. I also added the ‘Barr’ logo on again, this
time in red and dark blue which is the colours of the actual Barr companies logo and
not my edited one. I also added a bar code onto the can, the barcode itself is
personalized and reads ‘IRN-BRU 32’.
I decided to change the design completely to show a variety of ideas. I don’t really like
this design at all as I feel its very simple and looks similar to existing products. I think
that the image quality of the cartoon Scottish man needs work, but I also understand
that I didn’t put a lot of time into creating the cartoon, so if I were to spend a long
period of time doing it and were to edit it properly it would probably look better in
quality.
I think this packaging design itself needs to be developed, I think I need to think about
the placement of the cop and the image on the can and whether or not certain things
are even needed. I need to specifically develop the copy, and the font, the image and
the layout of the packaging.

Task 6, development of packaging

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