Task 7 questionnaire analysis
- 1. 1 General points Questions (Q) and insructions given are in black Answers (A) are in red I distributed 10 questionnaires to a sample of my target audience British males interested in hip-hop, Social class mainly c1/c2-several were students A summary of the answers given are indicted in red Italics Q 1Are you : Male- aged 16-19 and interested in hip-hop music? (Circle Yes/No) A :all respondents answered yes (80%) Q2. What hip-hop/artists/bands do you currently listen to?: A: The main(50 % OR ABOVE) bands/artists given were: 50 cent Kanye West Lil wayne Beyonce Rhianna 1. What attracts you to Hip-hop music? The lyrics of the songs(90%) The instruments and vocals used(5%) The image of the Indie genre(3%) The artists/bands (2%) Other (specify below) 2. How much would you be willing to pay for a music magazine? (Please circle) Nothing Less than £1 £1-£2(90%) £2-£3(10%) £3-£4 More than £4 3. Do you currently buy/read music magazines? YES ( If yes, please go on to ANSWER question 5. (1%) A: NONE OF MY RESPONDENTS READ MUSIC MAGAZINES NO (If No please go on to answer question 6)(99%) 1
- 2. 2 4. Specify which music magazine(s) you buy and /or read. NME ……………………………………………………………………………………… 6. Why don’t you buy and or read music magazines?(tick the answers that apply) I don’t really know much about them They don’t interest me(60%) They don’t seem to be aimed at people like me(5%) They’re too expensive (5%) I don’t buy/read any magazines(30%) Other reasons (please specify) ……………………………………… 7. What would encourage you to buy a music magazine? (Please Circle) Free gifts (70%) Competitions (win CDs, tickets, etc.) Exclusive news and interviews(25%) Dates of oncoming gigs (5%) Cheap price other (please specify) 8. Which of the following magazines do you find the most eye-catching/appealing? (circle response) please give reasons Why? C 9. What would you like to see on the cover of a music magazine? Preferred images /photographs for cover of magazine a) Several images b) one main image of key A: THE MAJORITY OF RESPONDENTS (85%) WANTED THIS artist/band c) Musical instruments/props d) Bright colours e) Darker colours f) Other-please specify 2
- 3. 3 What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine 10. What contents would you like to see in this hip-hop music magazine? Examples of appropriate content Gig guides 65% General info about the music 35% scene Info about particular bands/ artists Gossip Latest news Fashion Other (please specify) 11. What would you like to see in a double page spread article that would feature in this magazine: Interview with a rock/indie A:100 % artist/band Article about indie/rock scene General article about main indie rock developments Musical instruments/props Bright colours Darker colours Other-please specify A: A LOT OF PEOPLE SUGGESTED DOING INDEPTH INTERVIEWS WITH ARTISTS ABOUT THEIR HISTORY/PROGRESS IN THE MUSIC INDUSTRY What specific images/ photographs associated with Indie/Rock would you like to see on the front cover and would attract you to a music magazine 3
- 4. 4 The main bands I should consider are musical icons. People who are really famous in the industry. 1. Audience would like the magazine to be in a style of: Exciting with lots of colour and exciting images Clear text Mainly images Having a clear image COST OF MAGAZINE Audience would pay between £1-£2.00 4