The document discusses initial ideas for an indie/rock music magazine called "Acoustic". It will target a youthful audience. The magazine name and genre were chosen because indie rock often uses acoustic instruments and sounds fresh. Research found the genre is growing and people feel such magazines can increase its popularity. The magazine will use bright colors on the cover to appeal to youth, and feature prominent artist images while also including special content sections. The contents page will be image-focused as preferred. Double page spreads will balance images and text. Photographs will portray the energetic indie rock genre through instruments and plain backgrounds while reflecting typical costumes.