This magazine called TRM or Totally Rock Music will target 16-24 year olds equally among both genders, mainly students from middle-class backgrounds. It will cover genres like alternative, indie, and normal rock with some aspects of dance music or popular artists from other genres. The magazine will include in-depth interviews, album reviews, and pop culture news. It will have a simple layout with many pictures of artists both in studios and everyday life. A double page spread will profile an up-and-coming artist, discussing their background, new album, and personal life to give readers insight into their personality.