TASK OF EXPORT MARKETING DEPARTMENT
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The document outlines a six-step process for acquiring and managing potential customers. It includes creating a database, generating interest, responding to inquiries with quotes, sending samples, processing purchase orders, and coordinating with various departments to ensure client satisfaction. The focus is on efficient follow-up and interaction with top management.
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TASK OF EXPORT MARKETING DEPARTMENT
- 2. STEP 1: Create a database of potential customers through marketing our companies potential.
- 3. STEP 2: generate customer interest in the companies offering that means- generate enquiries.
- 4. STEP 3: Responding to enquiries that is sending specification price quotation as per their enquiry.
- 5. STEP 4: Sending samples, if requested would be satisfactory to then order would be received.
- 6. STEP 5: Making work order according to the purchase order and give it to the planning department.
- 7. STEP 6: Coordinating with various department, interacting with top level management and maintaining client locality in satisfaction with efficient follow up steps.