Task Three
- 1. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY? TASK 3 – NATALIE ROCKALL MEDIA EVALUATION
- 2. DISTRIBUTIONDistribution is the business of launching and sustaining films in the market place. The distributor markets the film and develop an appropriate advertising campaign, to market successfully, the distributor has to target the appropriate audience.
- 3. A Media DISTRIBUTOR It’s then the distributors role to, identify an audience, consider why their target audience would want to see it, estimate the revenue potential across all the formats of its release, persuade cinema operators to have showings on the film, and to develop plans to build awareness and interest in the film.
- 4. Examples of Distribution Companies -20th Century Fox -Entertainment One -Lionsgate -Paramount Pictures -Universal Pictures -Sony Pictures Releasing -Warner Bros.
- 5. Compare your film to the type of films the distribution companies have released before Se7en was distributed by New Line Cinemas. This distribution company now distributes joined with other companies such as Warner Bros. They are a large distribution company that distribute films with large budgets. Another thriller in which they distributed was The Butterfly Effect. They have distributed many films and lots of thriller cross genres.
- 6. Low Budget Film Our film is a low budget film and New Line Cinema seems to aim for higher budgeted films. Therefore, it would probably be unlikely that they would distribute ours. However, there are smaller distribution companies such as Metrodome that may be interested in lower budgeted films. This distribution company say that cinema can be so much more than big studio blockbusters and distributed a low budget film called Shifty.
- 7. What audience is your film going to appeal to? Our film is low budget with all British actors, none of which are famous. However, a thriller genre does appeal to a wide audience. After basing some of our research on the film Gone Girl which has an 18 rating, the main 2 Target audience would be ages 25-34 with 39% of viewers being this age and ages 15-24 at 27%. Also, as our thriller is based on a girl going missing, it would perhaps appeal more towards female viewers.
- 8. Marketing strategies, release strategies and exhibition options Ways the film can be exhibited: -Movie theater -Television -Personal Home Viewing (VHS, video-on- demand, download, broadcast)
- 9. Self Distribution This is when you choose to distribute your film, through the use of social media. This could be to create an awareness to your film, and is beneficial especially for our film, as our target audience are likely to frequently use these social media platforms in their day to day life. Benefits of using social media is that its easy to set up, cheap to use and can quickly be distributed world wide.
- 11. ourscreen is an alternative to traditional cinema distribution for independent films. It is the UK's foremost on-demand platform, its online platform aims to support the work being doing in cinemas across the countries. Anyone can buy tickets and create, publish and promote their own cinematic experience at a time and cinema of their choosing.