The document outlines a magazine proposal for a magazine called "Soul" focused on R&B music. The proposed magazine would target 19-year-old mixed race female Cally Reed, who enjoys R&B, hip-hop, and electronic dance music. She attends university and works part-time. The proposal discusses initial ideas for the magazine's front cover, contents page, double-page spreads, and photos that would emulate the styles of popular music magazines like Vibe, Billboard, and NME. Photos on the front cover would feature a female model in sophisticated clothing holding an instrument related to R&B music.