Taylor's university 10th october 2014
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The document discusses considerations for international expansion of a restaurant business. It notes that international expansion has been a dream to share unique food and culture. Key factors to consider include strategic location selection, ensuring the concept fits regulations and competition in new markets, determining operational requirements, and having adequate financial resources. International expansion plans are indicated to begin soon.
Taylor's university 10th october 2014
- 1. Business with Spirit By : Hashim Bin Ahmad Shiyuti
- 2. From Business Perspective. Business to Business Relationship Mall Among the highly demanded brand for the mall. Crowd Puller To act as a crowd puller to match with their tenant mix Quality Product Good input for the good output Quality Supplier Good supplier with a good terms
- 3. What are forms of judgment that customers will make for your brand??
- 4. What are forms of judgement that customers will make for your brand?
- 5. What are forms of judgement that customers will make for your brand? Quality Superiority Consideratio n Credibility
- 6. How do you select a restaurant space?
- 7. How do you select your restaurant space? Size Between 1,700 sqft to 2,300 sqft Angle Ground Floor at the main entrance of the mall Exposure Visibility by the customers Niche Market Actual niche market Potential Crowd Target market Landlord Type of landlord, quality of landlord, good relation with landlord. Rental rate $ sqft, percentage of rent, term and capping Hidden cost Security deposit, fit out deposit, licensing cost and etc.
- 8. International Expansion...why? • It is our dream to materialise. • To share the uniqueness of our food (products)...taste • To create a new food culture...