Effective networking involves building new connections through in-person and online interactions, helping others, and maintaining trustworthy relationships over time. Networking allows business owners to generate opportunities at low cost by directly reaching decision-makers and accessing wider networks. It is important to make the most of existing networks from education and work while also seeking out local networking groups, industry events, and online platforms like Meetup and LinkedIn to continuously expand one's business network. Proper networking involves introducing oneself memorably, listening to and helping other members, following up on connections, and supporting one's network through ongoing engagement and credibility.