Tdwi austin simplifying big data delivery to drive new insights final
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Khader Mohiuddin, a Big Data Solution Architect at Oracle, presented on simplifying big data delivery and driving new insights. He discussed opportunities and challenges with big data, including using customer data to improve experiences and manage risk. Mohiuddin also outlined Oracle's vision for analyzing all data types and described Oracle's big data platform and engineered systems for high-performance data acquisition, organization, analysis, and visualization. Case studies were presented on customers achieving new revenue, optimizing operations, and managing risk through big data analytics on Oracle's platform.
Tdwi austin simplifying big data delivery to drive new insights final
- 1. Simplifying Big Data Delivery to Drive New Insights TDWI Big Data Analytics– Sept 17th 2013 Khader Mohiuddin – Big Data Solution Architect Khader.mohiuddin@oracle.com 1 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. People. Process. Portfolio.
- 2. Khader Mohiuddin 18 Years of Industry Experience – Information Architecture 6 Yrs at Oracle, 6 years at Sun Microsystems, 3 years at Accenture Author – The Oracle Big Data Handbook – McGraw Hill Oracle Press
- 4. Big Data : Opportunities and Challenges KNOW YOUR CUSTOMER MANAGE RISK 94% of consumers will 10% increase in asset 15% of warranty claims pay more for a better customer experience utilization translates to millions of cost savings could be suspect –do you know which ones? 70% of customer data is 93% of execs are losing #1 cause of fraud generated outside the enterprise 4 IMPROVE OPERATIONS revenue by not taking full advantage of information exposure is IT complexity Copyright © 2013, Oracle and/or its affiliates. All rights reserved. INNOVATE FASTER 71% of execs say this is the #1 factor for competitiveness 66% of IT budget is used just to keep the lights on
- 5. Unified Information Architecture Required Capabilities 10110010100 10010011010 1010101110 High Volume, High Fidelity Data Acquisition Collect machine-generated, social media, and other data Integrate many different data sources Ensure data quality Business Analytics Lifecycle Data Management Discover new patterns Monitor and measure performance Predict and plan for future Explore and visualize easily On any device Organize and manage all types of data Archive data and retrieve costeffectively, on demand Fast, Scalable Infrastructure Extreme performance and scalability Flexible, adaptable services Rapid provisioning for new applications Simplify IT cost-effectively 5 Security and Privacy Role-based access to data Compliant with industry, organization, and geographic privacy restrictions Trusted and secure Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
- 6. Data Explosion The Anywhere & Everywhere Connected Lifestyle Of all uses for a mobile phone, Social nd. Media is 2 Making a call only ranks th. 5 6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 58% of Americans access social media via mobile devices everyday. Top Mobile Social Activities: #4 – Reading posts from brands 24% of eCommerce will be transacted by mobile device by 2017.
- 7. Growth in Data – mostly from Public Data Structured, Semi-Structured and Unstructured Increasing Volume DATA 7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 75% Of digital information is generated by individuals*** Velocity Variety Source: Gartner Source: ** McKinsey Report Source: *** IDC Digital Universe Study 40% Projected growth in global data per year**
- 8. New Insights Made Possible With Growth in Data Correlations and patterns from disparate, linked data sources yield the greatest insights and transformative opportunities - Gartner 8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
- 9. Oracle’s Vision for Analysis on ALL Data Provide a complete solution allowing you to manage your business, not complex information technology configurations Stream 9 Acquire Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Organize/ Discover Analyze Visualize/ Decide
- 10. Oracle Engineered Systems Hardware+Software Integrated Big Data Appliance 10 Exadata Database Machine Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Exalogic Elastic Cloud Exalytics
- 11. Oracle’s Big Data Platform Stream Organize / Discover Acquire Oracle Big Data Appliance Flume External Data Sources Hadoop Oracle Oracle Exalogic Exadata Oracle Big Data Connectors InfiniBand Oracle R dist OEP Oracle No SQL DB Data Reservoir 11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Oracle Data Integrator Oracle Advanced Analytics(ORE/ ODM) Data Warehouse Visualize / Decide Analyze Oracles Data Integrator Oracle Exalytics Endeca/OBIEE InfiniBand Oracle Database Internal Data Sources Oracle Real-Time Decisions
- 12. Thomson Reuters Thomson Reuters is the world’s leading provider of intelligent information for businesses and professionals. The company combines industry expertise with innovative technology to deliver information to business decision makers. Country: Global Industry: Professional Services Objectives Results Needed better understanding of customer BDA Captures and correlates 50M web events/sec to drive behavior in order to identify cross sell and upsell opportunities Optimize and simplify IT Solution Oracle Big Data Appliance Oracle Big Data Connectors Oracle GoldenGate Oracle Exadata Database Machine Oralce Exalytics Machine Oracle Advanced Analytics Oracle Spatial & Graph Oracle OLAP 12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved. customer segmentation & upsell recommendations Automatically upsell additional subscriptions. Avoided hundreds of hrs of downtime and reduced MTTR “Oracle's engineered systems… are geared toward high performance big data delivery - and that is exactly the type of work we do” Rick King, Chief Operating Officer, for Technology “Oracle GoldenGate is instrumental in helping us ensure that we have accurate data across our multimaster, multidatabase production environment—which translates to a high level of user confidence. We can now efficiently identify out-of-synch data, saving significant staff resources and have reduced time-consuming and disruptive database re-instantiation.” Dan Paczosa, Lead Database Engineer, Legal, Technology, Infrastructure and Operations,
- 13. Customer Successes KNOW YOUR CUSTOMER Personalized, targeted products and services recommendations across multiple channels renders $132M in net new revenue in one year 13 IMPROVE OPERATIONS Reduced $8 to 10 million in yearly product inventory, preventing losses and cutting warehouse costs. Copyright © 2013, Oracle and/or its affiliates. All rights reserved. MANAGE RISK Saving millions per year using predictive analytics on a petabyte of prepaid calling card data to identify and prevent fraudulent activities. INNOVATE FASTER New sales approach maximized sales of seed and crop protection products resulting in: •20% in volumes •30% in profit
- 14. Why Oracle for Big Data ? Make Better Decisions Using ALL Data Stream Acquire Organize / Discover InfiniBand Infiniband • Faster Time to Value • Best of Breed and Integrated 14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Analyze Infiniband • Optimized and Complete • Single Point of Support Visualize / Decide
- 15. Why Oracle Big Data Appliance? Beats DIY Clusters on: – Initial Cost and Time to Value – Performance and Scalability – Single point of support Pre-configured with leading Hadoop Distribution – Proven at large scale – Contributors across all components for better support Better Integration with your Oracle ecosystem with: – High-performance connectivity to Exadata – Unified analytics API (SQL, R, MapReduce etc.) – Integrated Management and Monitoring across 15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.
- 16. Where to Get More Information? www.oracle.com/bigdata www.oracle.com/fastdata www.oracle.com/exadata 16 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.