The Art of Innovation--TedXBerkeley 2014
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This document contains 11 sections providing advice on company strategy and marketing. It recommends companies find their meaning and mantra, continually innovate to stay ahead of competition, develop unique value propositions, perfect pitches and marketing, and ignore naysayers who fail to recognize potential in new technologies.
The Art of Innovation--TedXBerkeley 2014
- 5. The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
- 6. Company Mantra “Healthy fast food” “Authentic athletic performance” “Peace of mind”
- 10. ICE 3.0 FRIDGE
- 16. Elegant Eames Lounger (Herman Miller)
- 21. 9. NICHE THYSELF
- 22. Unique Value
- 23. Unique Value
- 24. Unique Value
- 30. 10 slides
- 31. 20 min
- 32. 30 point font This is 20 points This is 14 points This is 12 points
- 33. DON’T LET 11. THE BOZOS GRIND YOU DOWN
- 34. I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943
- 35. This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876
- 36. There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977