Teaching Lean Startup at Accelerators w/ GAN
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The document discusses teaching Lean Startup methodology at startup accelerators. It emphasizes getting startup teams invested in validating their ideas through customer feedback. An end-to-end curriculum is outlined that guides teams through the phases of offer testing, currency testing, and utility testing. Individualized instruction is key, assessing what phase each team is in and their riskiest assumptions to test. The goal is providing stage-specific exercises and tools to help teams effectively validate their ideas.
Teaching Lean Startup at Accelerators w/ GAN
- 2. Thank you
- 3. Thank you BRIAN ARDINGER MANAGING DIRECTOR
- 4. Who am I? JUSTIN WILCOX
- 5. Blog
- 6. TEACH AROUND THE WORLD San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb San Francisco San Juan Seattle Lincoln Calgary Singapore Barcelona Paris London Sydney Zagreb
- 11. 1. Getting teams Invested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A agenda
- 13. Poll
- 17. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TOproblems
- 18. STARTUPS DON’T BUY Lean startup STARTUPS BUY SOLUTIONS TO problems
- 19. Which Problems?
- 20. STARTUPS BUY SOLUTIONS TOproblems THEY SEE Not problems YOU SEE
- 22. Ask Them
- 24. Declaring Victory 1. Define success metrics 2. Confidence to pivot 3. Unifies the team
- 27. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TOproblems
- 28. 1. Getting teams Invested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Invested in
- 29. Key to Individualized Instruction 1. Define End-to-End process 2. Assess the team’s stage in the process 3. Provide stage-specific instructions
- 30. Everything that needs testing Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
- 31. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption What order should teams go in? What tests do they Not a Process How do they run ? ? ? ? ? ? ? ? ?
- 34. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TOproblems
- 35. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will “pay” you to solve it You can solve it You will achieve Product-Market Fit TEST Manual solution Cold outreach, Ads. Pre-Sales, LOIs Product, large segments, Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters PHASE
- 36. S O F C C F U U O 5 Phases FOCUS Framework
- 37. S O F C C F U U O 5 Phases FOCUS Framework 1. Concrete steps 1 2 3 4 56 ... 2. Orders the steps 3. Exercises & tools for each step
- 38. Product-Market Fit Assessment 1. What phase are they in? 2. What’s their riskiest assumption? 3. What’s their next step to test it?
- 39. Currency Calculator 1. Size market from bottom-up 2. Define success metrics 3. Track progress
- 40. 1. Getting teams Invested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Invested in
- 41. FOCUS Framework
- 42. End-to-End curriculum 1st Workbook during application process Measure investment in validation Assess coachability Value-add for teams Arrive w/ valid interview data 1st Month is OfferTesting 2nd Month is CurrencyTesting 3rd Month is UtilityTesting
- 43. S O F C C F U U O 5 Phases FOCUS Framework
- 44. Free Copy Team Copies Focus for GAN 5 Online workbooks / 40+ exercises $100 off = eBooks $99 / print $199 $120 off = eBooks $79 / print $179 GAN Exclusive - $29 eBook
- 45. 1. Getting teams Invested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Recap
- 47. CUSTOMERS DON’T BUY products CUSTOMERS BUY SOLUTIONS TOproblems
- 48. STARTUPS DON’T BUY Lean startup STARTUPS BUY SOLUTIONS TO problems
- 49. STARTUPS BUY SOLUTIONS TOproblems THEY SEE Not problems YOU SEE
- 50. Declaring Victory 1. Define success metrics 2. Confidence to pivot 3. Unifies the team
- 51. Key to Individualized Instruction 1. Define End-to-End process 2. Assess the team’s stage in the process 3. Provide stage-specific instructions
- 52. Product-Market Fit Assessment 1. What phase are they in? 2. What’s their riskiest assumption? 3. What’s their next step to test it?
- 54. Everything that needs testing Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
- 55. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption What order should teams go in? What tests do they Not a Process How do they run ? ? ? ? ? ? ? ? ?
- 57. S O F C C F U U O 5 Phases FOCUS Framework
- 58. S O F C C F U U O 5 Phases FOCUS Framework 1. Concrete steps 1 2 3 4 56 ... 2. Orders the steps 3. Exercises & tools for each step
- 59. End-to-End curriculum 1st Workbook during application process Measure investment in validation Assess coachability Value-add for teams Arrive w/ valid interview data 1st Month is OfferTesting 2nd Month is CurrencyTesting 3rd Month is UtilityTesting
- 60. 1. Getting teams Invested inValidation 2. Providing Individualized Instruction 3. End-to-End Curriculum 4. Q & A Recap
- 61. Thank you BRIAN ARDINGER MANAGING DIRECTOR
- 62. Thank you