Teaching sub product definition and recommendation output
- 2. Why we talk about teaching GIP?
- 3. Teaching & Language Education Teaching & Language Education Others 17% 83% 1. It is one of the most important sub products for AIESEC GIP Program and it has huge potential in a lot of markets. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
- 4. Teaching Demand in 2011 The demand from emerging market is obvious 250 .200 150 100 50 0
- 5. For Students who don’t have education related career plan: • Gain professional development through teaching(not necessarily as preparation for education career) • Cross-cultural experience • Glimpse of education system in another country 2. It provides unique and valuable experience for EP. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
- 6. For Students who plan education related career: • Gain professional development through teaching (Practical preparation for future career) • Cross-cultural experience • Network • Understanding of education system in another country 2. It provides unique and valuable experience for EP. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
- 7. Education 3. As a sub-product, it can go beyond and be a solution for the world biggest challenge. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
- 8. Contribution as a youth organization: Value based leaders in education field 3. As a sub-product, it can go beyond and be a solution for the world biggest challenge. GIP Strategic Meeting | Nov 30-Dec 2 in Poland
- 9. How to develop Teaching GIP sub product?
- 10. Essence: Product Definition Progress: Product Growth Strategy
- 11. What is Teaching Global Internship Program?
- 12. Product Definition Teaching Global Internship Program provides cross-cultural professional development experience in teaching filed.
- 13. Product Definition Teaching Global Internship Program We provide teaching global internship in a host organisation, through which a young person contributes to the goals of the organisation, completes a job description requiring related expertise or skills, and receives supervision and evaluation on his or her professional development.
- 14. Teaching GIP Indicators Indicators: 1) Clear JD related to teaching. JD will mentioned the target group of students the intern will be working with, preparation needed, the general flow of the internship 2) Salary. Intern has to be paid for work. 3) At least 35 working hours per week, including course preparation in the office.
- 15. Teaching GIP Indicators Indicators: 4) External supervision and evaluation by the TN taker 5) Selection process must be conducted by TN taker to qualify the intern. 6) AIESEC should not be the TN-taker
- 16. Teaching GIP Indicators Detailed working field and backgrounds: • Advanced Teaching • Child (Youth) Education • Foreign Languages Education • Introductory Teaching • Linguistics • Subjects Education
- 17. Recommended JD example: If TN taker is a language school. 1. Conduct English lessons for different language level groups (Elementary, Pre- Intermediate, Intermediate, Upper-Intermediate). 2. Work with students from 7 to 40 years old. 3. Develop and prepare in advance learning/educational plan as well as materials being used in the course. Feedback will be given from manager before the Interns arrival
- 18. Recommended JD example: If TN taker is a language school. 4. Prepare training for teachers of the language center on methods of language education being used in hisher country. 5. Candidates will be interviewed by the teacher and manager of the Language center. If selected the Intern should prepare his education material for their teaching groups and get the feedback for this before his arrival. Upon arrival the Intern can expect to start delivering classes. Feedback should be given at least on a weekly basis.
- 19. Recommended JD example: If TN taker is an export company 1. Conduct Business English lessons for different language level groups (Elementary, Pre- Intermediate, Intermdiate, Upper-Intermediate). 2. Deliver classes at companies for employees (Business English, General Course) using mostly interactive methods 3. Develop and prepare advance learning and educational plans as well as materials to be used in the course. Feedback will be given from the manager before the Interns arrival
- 20. Recommended JD example: If TN taker is an export company 4. Prepare and deliver extra-courses such as: business ethics in the Interns country. The topics of these courses will be discussed and decided upon arrival. 5. Candidates will be interviewed by company. Upon arrival the Intern can expect to start delivering classes. Feedback should be given at least on a weekly basis.
- 21. How can we trigger Teaching sub product growth?
- 22. Product Growth Bottlenecks What stops us from growing? Doubts of Market Operation the Challenge Challenge Network
- 23. Product Growth Bottlenecks What stops us from growing? • Doubts of the grey area Doubts of between GIP and GCDP in the Network Teaching Internship • Doubts of market value Lack of efforts on this program
- 24. Product Growth Bottlenecks What can we do to solve the challenge? Grey area: • Bring clarity to the network of Doubts of product definition the Network Doubts of market value • Value definition and promotion • Showcase EP stories
- 25. Product Growth Bottlenecks What stops us from growing? • TN prefers long term while EP prefers short term Market • “speaker” or “teacher” Challenge • Positioning in student market with GCDP and other GIP • Fierce competition in EP market Misalignment of duration in S&D +Challenges in EP Raise
- 26. Product Growth Bottlenecks What can we do to solve the challenge? Duration alignment • For teaching sub product: Market a. Short term is <=3 months b. Long term is >3 months Challenge • Clear expectation: very few native speaker country can supply long term EP; there are a few countries can supply long term teaching EP
- 27. Main teaching EP Providers 80 70 60 50 40 30 20 10 0
- 28. Native vs. Non-native 40 35 Non-native Speakers Native Speakers 30 25 20 15 10 5 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
- 29. Product Growth Bottlenecks What can we do to solve the challenge? Duration alignment Efforts to bridge the gap Market • Educate TN market to raise short term TN(recommended) Challenge -Pricing model for different duration -Propose and package JD for short term • Package EP product to raise long term EP
- 30. Product Growth Bottlenecks What can we do to solve the challenge? Speaker or Teacher Set expectation with TN taker Market • Speaker might not have teaching Challenge experience but can learn from training • Teacher might not be native speaker
- 31. Product Growth Bottlenecks What can we do to solve the challenge? Position among other products • Decouple “Teaching” GIP package with Market other GIP product Challenge• Difference with GCDP: professional element, payment(market perspective) • Different with other GIP: education industry, lower entry barrier and shorter duration, impact through education, etc
- 32. Product Growth Bottlenecks What can we do to solve the challenge? Fierce competition in education field Market • Find the position: entry experience Challenge with lower entry barrier; cross- cultural; AIESEC network and AIESEC experience, etc
- 33. Product Growth Bottlenecks What stops us from growing? • Lack of HR in key EP countries(1 VP OGX manage Operation GCDP and GIP program) Challenge • Misalignment of timeline • Match management challenge Challenges to drive growth expected
- 34. Product Growth Bottlenecks What can we do to solve the challenge? Lack of HR Consider Teaching sub product Operation manager or NST; find a Challenge responsible person Misalignment of Timeline: Improve supplier management; initiate new recruitment peak(US case)
- 35. Product Growth Bottlenecks What can we do to solve the challenge? Match Management Challenge • Innovative to improve the Operation efficiency of selection Challenge process(UK-MoC case) • Proper partnership model and filter choices for EP