The Future of Technology and Big Data in Commerce
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By 2017, three times as many retailers are using 'third platform' technologies, which include mobile devices, cloud services, and social networks, to inform their customer and operational strategies. A significant majority of consumers, 78%, are open to retailers utilizing their in-store purchase data for enhanced personalization. The rapid growth of mobile and social networks has contributed to the creation of 2.5 billion gigabytes of data daily, highlighting the evolving landscape of big data in commerce.
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The Future of Technology and Big Data in Commerce
- 1. By 2017, 3x as many retailers base their customer and operations strategies on “third platform” technologies — IT platforms built on mobile devices, cloud services, and social networks *Retail Touch Points, 2014 78% of consumers are comfortable with retailers using their in-store purchases data to improve personalization *MyBuys, 2015 #NewWayToEngage More people have a cell phone than running water and 25% of the world will be on a social network — that’s what created all of this big data: 2.5 billion gigabytes of data is created per day *Macy’s CEO Terry Lundgren, Forbes, 2014 The Future of Technology and Big Data in Commerce