Tech Talk: Personalized customer experience solutions powered by artificial intelligence-musyfy_hubbard_parhar
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The document discusses personalized customer experience solutions driven by artificial intelligence, highlighting the importance of improving customer experiences to enhance conversion rates. It introduces 'musyfy,' an integrated music and audio messaging player aimed at creating personal connections with customers and leveraging music's psychological effects. Additionally, it emphasizes how AI can support various industries, from e-commerce to hospitality, by integrating multimedia elements to better engage consumers.
Tech Talk: Personalized customer experience solutions powered by artificial intelligence-musyfy_hubbard_parhar
- 1. Tech Talk: Personalized customer experience solutions - powered by artificial Intelligence Steve Hubbard, EVP Sales & Marketing Sarbjit Parhar, President & Head of Development
- 2. MUSIC TO POWER YOUR BRAND Steve Hubbard VP Sales & Marketing
- 3. U.S. E-Commerce Revenue Projected Source: https://www.statista.com/outlook/243/109/e-commerce/united-states#
- 4. Current Pain Point – Low Conversion Rate Source: Oracle’s 20 Key Commerce Metrics that count 492051-key-comerce-metrics-final (2).pdf 3%
- 5. SOURCE: ECONSULTANCY.COM Customer experience Content Marketing Mobile Personalization Social The Main Driver - Improving Customer Experience 22% 15% 13% 11% 7%
- 6. SOURCE: ECONSULTANCY.COM Added Senses = Improved Customer Experience 3% 10% 17%
- 7. Independent Survey Results In Store Source: http://www.snailarts.com/music-streaming-services-for-business/
- 8. Musyfy – Music 2 buy 2 A new e-commerce customer experience, utilizing an integrated Music and Audio Messaging player, powered by an AI recommendation engine software. Creating a more personal link to the customer.
- 9. Music is an Alternative way of Communicating Music is a personal connection to the brain
- 10. Multi-sensory Customer Experience Influence perception Improve sleep The musical brain… Release dopamine Generates positivity Stimulate creativity * http://www.nytimes.com/2013/06/09/opinion/sunday/why-music-makes-our-brain- sing.html?src=me&ref=general
- 11. 23% will purchase9% will pay more71% will purchase69% will pay more Make a Connection SOURCE: CEB/MOTISTA SURVEY, CEB ANALYSIS No personal connection High personal connection
- 12. Webrooming 74% B2C buyers conduct research online
- 13. 74% B2B buyers conduct research online Online as a Tool 72% 46% Research on phone before purchase Say it is their most valuable shopping tool
- 14. Musyfy creates a full demographic of the B2C Product or service Music Cultural events Time of day Customer Current events Weather
- 15. AI Media Player in Shopping
- 16. AI Media Player in Branding
- 17. AI Media Player in Hotel
- 18. AI Media Player in Travel