Building products that don't suck by Satish Kanwar of Shopfiy
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The document discusses key questions for building successful products: whether the idea is good, if it creates value, and its scalability. It emphasizes the importance of communication, customer development, and validation to establish value. Additionally, it suggests starting with small, manageable steps before scaling and leveraging strengths for repeatable value creation.
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Building products that don't suck by Satish Kanwar of Shopfiy
- 1. Building Products That Don’t Suck
- 3. Questions 1 - Is it a good idea? 2 - Does it create value? 3 - Can it become scalable?
- 4. - 1 - Is it a good idea?
- 5. Internal Communication • Only takes 1 person to screw it up • Writing is the craft of product people • Create a common language for the team
- 6. External Communication • Do real customer development • Aim to disprove your own assumptions • Stick to open questions or hard prototypes
- 7. Fire Bullets, then Cannonballs
- 8. - 2 - Does it create value?
- 9. Minimum Value • Minimum is the least work to create value • Value is what users are willing to pay for
- 10. Evidence of Value • Do real customer validation • Time, data, or money is accepted • Measure success based on users’ goals
- 11. Do Things That Don’t Scale
- 12. - 3 - Can it become scalable?
- 14. False Starts • Not enough value • Not enough engagement • Not enough natural growth
- 15. Unfair Advantages • Lean into your strengths • Stay close to your customers • Repeatable, scalable value creation
- 16. Questions 1 - Is it a good idea? 2 - Does it create value? 3 - Can it become scalable?