TechMark_Consulting_Overview_Website_2017Jan

Technology Marketing –
Commercialising The Future

PRODUCTS
1970S
PRODUCTS + SERVICES
1990S
CUSTOMER CENTRIC
2000S
RELATIONSHIP CENTRIC
TODAY

PS: Every single one of these companies use technology to succeed!
Technology - Rise of The New Stars

Sustainability - Thoughts To Provoke
 Will we get left behind if “we don’t do anything”?
 Will there be consequences of not taking steps
forward?
 Can we keep up… with fast-moving technology and
the constantly changing business arena?
 Can we keep up with the needs of our customers?
 Do we know what our customers need, or do we “tell
them” what we think they need?
 Can we plan for the future?
 Do we need to engage…and adapt with change?

TechMark Consulting Brief
 Technology Sector Experience
 Where Can We Help?
 Our Methodologies
 Planning for Growth
– Marketing
– Revenue Generation & Sales
– Business Development
 Benefits to Clients
 Questions

Technology Sector Experience
INFORMATION TECHNOLOGY NANOTECH
BIOTECHNOLOGY
ADVANCED MICROSCOPY
GENOMICS
CHEMISTRY
MEDICAL DEVICES
NEXT GENERATION
SEQUENCING
SOFTWARE & SAAS
DATA
HOUSING
PEDIATRIC ONCOLOGY
WEB
DEVELOPMENT
MUSCULOSKELETAL
RESTORATION
HLA GENOTYPING
NEUROSCIENCE

Where Can We Help?
 What would you like to achieve?
 What are your challenges?
 Do you address customer/market needs?
 Are you up to date with current (and possible
future) behavioral patterns?
 Are you product/service orientated (pull instead of
push, customer buys instead of you selling)?
 Do you need to re-engineer your marketing
messaging?... etc., etc.
 Ultimate question is - where and how can we help
you reach your goals?

Where Can We Help?
 Business Consulting
– Revenue Generation
 Business Development
 Sales Management
 Strategic Marketing
 Distribution
– Operational Management
 Corporate Structure, HR
 Processes & Efficiencies
 Quality & Risk Management
– Training, Education, Coaching
BRIDGING THE GAP
BETWEEN COMMERCIAL &
TECHNICAL TEAMS

Methodology - Repeatable Cycles
Analyze
Ask
Quantify
Think
Options
Propose
Action
Implement
Manage
Monitor
Similar to Agile methodology – incremental processes for continuous improvement

Methodology - Planning For Growth
REVENUE
MARKETING
MARKET REVIEW
STRUCTURE & BRANDING
TEAM & RESOURCES

Sample Benefits to Our Clients
 Customized, tailored reviews and bespoke
consulting advice
 Helping to bridging the gap between commercial
and technical resources
 Clear and actionable plans to implement and
monitor
 Key Performance Indicators, milestones and
measurable objectives
 Driving delivery and speed to market for existing
and future products/services...
 ...we’d be happy to share more benefits with you

Testimonials
TechMark has helped us with a number of projects to optimize our
Sales & Marketing efforts. They are experienced business
consultants, results driven and focused on delivering real client
value, with extensive knowledge of Information Technology for the
Life Sciences industry.
ALEX DRIJVER, CEO, CHEMAXON*
*Alex Drijver is now the CEO of Comminex and ThalesNano
“TechMark supported Femtonics as Strategic Advisors in the areas
of operations, sales and marketing - they are skilled business
consulting professionals in the life science sector, we are grateful
for their contribution to our growth plans for global developments
in the advanced microscopy and the complex field of
neurobiology.”
GERGELY KATONA, CEO FEMTONICS

TechMark_Consulting_Overview_Website_2017Jan

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