Technical SEO Best Practices: How To Improve Discoverability, Crawlability & Rankings
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This document outlines best practices for technical SEO focusing on improving discoverability, crawlability, indexability, and user experience. It provides a checklist for optimizing website structure, link architecture, indexing processes, and user interface to ensure higher search engine rankings. Additionally, it emphasizes the need for continuous monitoring and adaptation of SEO strategies through relevant tools.
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & Rankings
- 2. But first…. a little housekeeping Click the screen to Enable Sound 🔊 Closed Caption is available: click the CC Add your questions for the Q&A at the end ● Breakout room opens after presentation ● Stick around for the post-webinar survey
- 3. Technical SEO Best Practices Improving Discoverability, Crawlability, Indexability & Rankings July 17 2024
- 4. Agenda ● Introduction ● Discoverability ● Crawlability ● Indexability ● Optimize for UX ● Tool & process implementation ● Q&A Webinar duration 45 minutes Speakers Alexandra Dritsas Steven van Vessum
- 5. Introduction What is technical SEO?
- 6. What is Technical SEO? An ongoing process that ensures your website’s technical foundation is performing at its best, aiming for optimal search engine rankings.
- 7. Technical SEO Optimization Buckets Ensures search engines can (re)find your site and its content efficiently. Makes it easier for search engines to navigate through your site and understand its structure. Helps search engines accurately index your pages, making them eligible to appear in search results. Enhances the overall user experience, leading to better engagement and satisfaction, which indirectly boosts rankings. Discoverability Crawlability Indexability User Experience
- 9. How to Optimize for Discoverability Ensure search engines can easily (re)find your site’s content, efficiently.
- 10. Discoverability Checklist 1. Site architecture 2. Internal link structure 3. XML Sitemap 4. IndexNow 5. Google's Indexing API
- 11. How to Optimize for Discoverability Optimize your Site Architecture Implement a logical site structure with topic clusters, pillar pages, and subfolders to enhance search engine bots' ability to navigate and index your site's most important content. Improve your Internal Link Structure Design a user-friendly internal link structure that prioritizes key content, helping search engine bots efficiently discover new updates while enhancing user experience and boosting overall site discoverability. Create an XML Sitemap Maintain a clean, up-to-date, and optimized XML sitemap to help Google efficiently find and navigate your site's URLs, with regular audits to ensure new pages are indexed promptly.
- 12. How to Optimize for Discoverability Request Indexing through IndexNow Utilize IndexNow to notify search engines like Bing and Yandex of page additions, updates, or deletions, ensuring timely SERP reflection; Conductor Website Monitoring (powered by ContentKing) automates this process. Leverage Google’s Indexing API Use Google’s Indexing API to directly notify Google of updates or additions to specific content types (e.g., job postings, events), facilitating faster discovery and potentially improving traffic through scheduled fresh crawls.
- 13. Crawlability
- 14. What is crawlability, and why is it important? Crawlability: How easily a search engine can access your site and pages through content they’ve already discovered. Crawling: A search engine’s process of using bots to request or download content and pages online, navigating via links to discover new or updated pages and handing the content to the indexer.
- 16. How to Optimize for Crawlability How easy is it for Google to crawl your website? If you can make the crawling process more efficient, your pages will get indexed faster. If your pages can be crawled quickly, that likely means that your site has a solid technical foundation, which increases the likelihood that you’ll rank well on SERPs.
- 17. Crawlability Checklist 1. SEO-friendly URL structure 2. Optimize your crawl budget 3. Avoid crawler traps 4. Avoid duplicate content 5. Improve site speed
- 18. How to Optimize for Crawlability SEO-friendly URL structure Develop short, descriptive, and consistent URLs that are easy for both users and search engines to understand. Optimize your crawl budget Ensure efficient use of your crawl budget by addressing issues like duplicate content, poor internal linking, and slow-loading pages Avoid crawler traps Crawler traps—AKA spider traps—refer to a structural issue within a website that results in crawlers finding a virtually infinite number of irrelevant URLs.
- 19. How to Optimize for Crawlability Avoid duplicate content Eliminate duplicate content ensuring that only one URL for each unique set of content is indexed. Improve site speed Optimize site speed through image optimization, minimizing redirects, and testing with tools like Google PageSpeed Insights.
- 20. Indexability
- 21. Ensure search engines can accurately index your pages, making them eligible to appear in search results. How to Optimize for Indexability
- 23. Indexability Checklist 1. Optimize your heading structure 2. Canonicalization 3. Implement Schema 4. Optimize JavaScript SEO 5. Implement the hreflang attribute
- 24. How to Optimize for Indexability Heading structure Sends a signal to a search engine about the importance of the content on your page and also lets users know what content is most relevant to them. Canonicalization Schema Sends consistent signals to Google about the canonical version of your content reduces risk the risks of keyword cannibalization and duplicate content. Provides context about your content. Very helpful for machines to figure out what they’re looking at.
- 25. How to Optimize for Indexability JavaScript SEO Hreflang Ensures that your audience is shown the correct content based on their region and/or language. Ensures essential elements such as main navigation, meta data etc. without leveraging JavaScript.
- 26. User Experience
- 27. How to Optimize for User Experience Ensure visitors have a pleasant experience on your website, as this is getting fed back into Google’s algorithms.
- 28. How to Optimize for User Experience Ensure the website loads fast, provides a consistently good user experience to all its users, regardless of device, region and handicaps.
- 29. How to Optimize for UX ● Optimize your Core Web Vitals ● Improve your Site’s Accessibility
- 30. How to Optimize for UX Core Web Vitals Helps provide a smooth user experience on your website through optimization of LCP, INP and CLS. Accessibility Ensures the website fully operates on different devices, in different regions, and when used by certain users.
- 31. Optimize for UX Core Web Vitals The Conductor Website Monitoring platform monitors your site's Origin Summary (field data) and Lighthouse metrics (lab data) for all of your pages to help you understand performance and opportunities to optimize for Core Web Vitals.
- 32. Process Implementation and Tooling Incorporating technical SEO as a continuous effort
- 33. ● Search Engines never sleep, so monitor your site 24/7. ● Technical SEO is never “done” as the field, and Google, keep evolving. ● Keep up-to-date through 30|30 webinar and Dispatch. ● Perform tech SEO audits: 3-4 year Processes
- 34. Tooling ● Conductor Website Monitoring: » Monitor your site’s technical health ● Google Search Console: » Direct feedback from Google ● Pagespeed Insights / Chrome DevTools » Core Web Vitals Lab data ● Conductor for Chrome » Browser Extension
- 35. Conductor Website Monitoring keeps an eye out for your sites! 👀
- 36. Conductor Website Monitoring 30-day Free Trial 👉 https://cndr.co/tech-seo-sej 👈
- 37. Q&A