Technical SEO
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The document provides a comprehensive guide on technical SEO, outlining key components such as on-page optimization, basic website setup, and SEO auditing. It emphasizes the importance of unique content, responsive design, and effective use of metadata to improve search engine rankings. Additionally, it includes links to tools and resources for analyzing website performance and implementing SEO best practices.
![<title>
▷ unique and attractive
▷ < 70 characters
▷ [major keywords] - [related keywords] - website.com
ex : Lausanne appartment rental - our last offers - wincasa.ch](https://image.slidesharecdn.com/seo-151029082353-lva1-app6891/85/Technical-SEO-6-320.jpg)
Technical SEO
- 1. TECHNICAL SEO @gajdoczkiNatacha Gajdoczki natacha@imedia.ch
- 2. What is SEO ?
- 3. Why SEO ? Clic Visit ConversionSearch
- 4. “Content is king but ...
- 5. 1. Optimisation on-page How to write for google
- 6. <title> ▷ unique and attractive ▷ < 70 characters ▷ [major keywords] - [related keywords] - website.com ex : Lausanne appartment rental - our last offers - wincasa.ch
- 7. <h1>, <h2>, <h3>, <h4>, <h5>, <h6> ▷ unique ▷ different from <title> ▷ favorise long tail
- 8. Meta keywords ▷ useless for SEO Meta description ▷ useless for SEO ▷ can appear in SERPs and increase CTR ▷ unique & attractive ▷ < 160 characters Metadata Plugin wordpress : https://yoast.com/wordpress/plugins/seo/
- 9. Content ▷ write for user first ▷ write something unique ! ▷ Think about semantic not keywords and use them with caution ▷ > 350 words
- 10. “A picture is worth a thousand words” Visual content
- 11. Links ▷ internal linking ▷ external linking ▷ anchors
- 12. 2. Basic Setup onsite What should be implemented in all websites
- 13. Unique & comprehensive URLs Create one URL per page
- 14. The basics 301 redirect Redirect website.com → www.website.com Responsive website Having a “mobile-friendly” website is a must. Test yours using the link below : https://www.google. com/webmasters/tools/mobile-friendly/ sitemap.xml Create a sitemap.xml to help Google is finding your content : URLs, images, videos, ... https://www.xml-sitemaps.com/ Plugin wordpress : https://yoast. com/wordpress/plugins/seo/
- 15. Tools Google Analytics ▷ Analytics ▷ European law http://www.google.com/analytics/ Plugin wordpress : https://yoast.com/wordpress/plugins/google- analytics/ Google Search Console ▷ Provide useful information (website health, search, …) ▷ Sitemap.xml ▷ Connect with GA https://www.google.com/webmasters/ Bing for webmasters ▷ Provide useful information ▷ Sitemap.xml http://www.bing.com/toolbox/webmaster/
- 16. Multilingual website ? Use hreflang for language and regional URLs https://support.google.com/webmasters/answer/189077?hl=en
- 17. PageSpeed Insights Check your website performance https://developers.google.com/speed/pagespeed/insights/
- 18. 3. SEO Audit What you can learn
- 19. Google, Googlebot, Crawl, Logs ... ▷ Googlebot ▷ Crawl ▷ Logs
- 20. Performance indicator SEO score = visits pages
- 21. Useless vs useful URLs
- 22. Inactive vs active URLs
- 23. Languages
- 24. Pages with little content
- 25. Page depth level
- 26. Errors
- 27. … and so many more ... ▷ competitive analysis ▷ netlinking
- 28. Thanks! Natacha Gajdoczki Digital Marketing Specialist imedia.ch @gajdoczki natacha@imedia.ch