Technology Branding
- 1. T E C H N O L O G Y B R A N D I N G I N T R O D U C T I O N 0 1 IT/ITES Technology branding P R E S E N T E D B Y H U M A N A N D E M O T I O N S
- 2. Branding Introduction Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. T E C H N O L O G Y B R A N D I N G I N T R O D U C T I O N 0 2
- 3. T E C H N O L O G Y B R A N D I N G 01 Online video course 0 3 Online technical video course content developed by Organization with case studies, create channel in youtube, vimeo, website etc. This has to be done in coordination with external expert
- 4. 02 blog pages, facebook page Create various technical blog pages, facebook page for different technology developed by organization, contribution can be taken from employee or external experts as well but it would be developed by organization. T E C H N O L O G Y B R A N D I N G 0 4
- 5. T E C H N O L O G Y B R A N D I N G 03 coding contest 0 5 Sponsor or prepare technical coding contest by any event management organization and Tech-platform. ( for fresher and experienced professional both)
- 6. 04 member of different forums Become member of different forums and platforms like Nasscom, ISTD, CII, Bengal Chamber of commerce, BOPT and participate in different collaborative work/discussion e.g : Nascom product conclave, ICT East by CII, Annual Meet of ISTD with MHRD, BOPT Meet with Nasscom. T E C H N O L O G Y B R A N D I N G 0 6
- 7. T E C H N O L O G Y B R A N D I N G 05 seminars, Job fair and conference 0 7 Participate in different seminars, Job fair and conference. E.g – Randstad HR Summit, Infocom, Jobfairs by TOI, Manipal.
- 8. 06 Create a media coverage Create a media coverage and tie up with an ad agency and participate in programmes like CEO speaks, Organise seminars and webinars of own create an overall brand awareness. T E C H N O L O G Y B R A N D I N G 0 8
- 9. T E C H N O L O G Y B R A N D I N G 07 website and Newsletter 0 9 Create a more interactive website and Newsletter focusing on the technical domains and services offered.
- 10. T E C H N O L O G Y B R A N D I N G thank you 1 0 H T T P S : / / H U M A N A N D E M O T I O N S . W O R D P R E S S . C O M /