Technology & Communications
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This document discusses technology and communications options for chambers of commerce. It covers social media, online tools, selling memberships online, hardware and software needs based on functions and staff abilities, and budgeting considerations for technology growth and lifespans. The document provides advice on avoiding expensive costs through regular hardware upgrades and software support to minimize downtime.
Technology & Communications
- 1. TECHNOLOGY & COMMUNICATIONS Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
- 2. WHY ARE YOU HERE? Not enough technology Too much technology Too many friend requests Keep up with your members Stay ahead of your members
- 3. AGENDA Social Media Online Technology Sell Memberships Online
- 4. THE BUZZZZZZZZ WORDS Flash To Scroll, or not to scroll? Permission Marketing Email Newsletter Subscriptions Video, Video, Video! Surveys Blogs & Podcasts RSS – Really Simple Syndication
- 5. TOO MUCH TECHNOLOGY Blogs – Blogger.com Online Shopping Carts Social Networks – Ning, LinkedIn, Online Newsletters – Constant Contact Podcasts –iTunes, Audible, AudioAcrobat Surveys –SurveyMonkey, Zoomerang Business Services – Kall8, Grand Central
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- 31. LET’S CHAT Kyle J. Sexton | kyle@fastchamber.com FastChamber.com
- 32. BONUS MATERIAL Hardware & Software Budgeting Evaluating Database Solutions
- 33. TODAY’S TECHNOLOGY Becomes too slow or irrelevant after 4 years Allows you to work from anywhere Saves you time and money Is more affordable than ever, but… Is required to keep up with pace of business You get ____ ___ ___ ___!
- 34. HARDWARE & SOFTWARE NEEDS Based on Function Sales, service, management, events, etc. Based on Place Office, home, on location Based on Staff Ability to learn Willingness to keep up
- 35. WHAT’S POSSIBLE? Daily cash-flow compared year-to-date Membership sale triggers email to staff Daily monitoring of performance indicators compared to goal Access/Manage member data from anywhere (or the middle of nowhere) Customers manage their own data and preferences Your office is wherever you are
- 36. AN ARM AND A LEG? Obvious Costs Hardware Software Installation Not-So Obvious Costs Training for staff System support to minimize downtime More training
- 37. TECH GROWTH THRESHOLDS Workstations connected (up to 3) Small Business Server (3-15) $2,000 and up Enterprise Server (15+) $5,000 and up Firewalls $2,500 - $3,500
- 38. LIFESPAN OF A COMPUTER Laptops: 2-4 years ($700-$1,400+) Desktops: 3-5 years ($600-$800) Monitors: 3-5 years ($130-$200) Servers: 3-5 ($2,000-$5,000+) Firewalls 6-10 years ($2,500+)
- 39. LET’S DO THE MATH _____ Number of Staff Workstations / 4 year lifespan x$750 per Workstation =$_____ per budget year for workstations
- 40. NOW LET’S AVOID THE MATH Remember, you get ______________ A 4-year-old computer does not garbage make Older computers can access web and web-based email like any other Microsoft Office suite still functions back to ’98 New software on older computers frustrates staff; drives up support costs
- 41. SECURITY Anti-Virus: $40-80/workstation TrendMicro, MacAfee, AVG, tons more Spam Filter $40-60/workstation, or $300-800+/server
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