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Squidlabs
   Radical Innovation

 Technology Polygraph
What is a Technology Polygraph?

A Technology Polygraph rapidly identifies solutions to
improve your products. It provides a low-commit-
ment, high-value opportunity to generate solutions
before starting on an immersive or long-term project.


Squid works with you to quickly assess rapid get-to-
market initiatives, increase profitability and jump
ahead of your competition.


As a result of the Technology Polygraph, you will
learn which emerging technologies will create the
best results for you.


The service is performed for a fixed fee in a short
timeframe, typically two to four weeks. The
Technology Polygraph is an inexpensive, quick way to
identify the best solution that maximizes
profitability.



         The Technology Polygraph Process
    The Technology Polygraph Process is used to
 decrease product cost, increase performance and
give you the internal sales tools you need to excel.

The process includes:
• Two-Day brainstorming session
• Assessment of emerging technologies,
  implementation scenarios and strategies to make
  them work for you
• Review of core business markets, competitive set,
  and technology best practices
• Strategies for moving insights into your pipeline
• A graphic report and PowerPoint presentation that
  function as internal sales tools. The collateral
  materials include:
  - A written assessment of viable technologies
   - Visual illustrations of technology scenarios
  - Potential user experiences
• Rough prototype, if appropriate
Case Study:
Human Powered Generator



The Vision: To Close The Digital Divide                The Solution: Radical Innovation
The nonprofit organization One Laptop Per Child         Squid developed a radical innovation to the human
seeks to close the digital divide between wealthy      powersource that can be used in underdeveloped
and underpriveledged nations. They aim to provide      areas.
$100 laptop computers to needy school children
across the globe.                                      In six weeks, we tore down existing mechanisms,
                                                       identified functional requirements, invented and
                                                       prototyped an electro-mechanical solution,
The Problem: No Feasible Power Source                  determined its cost and proved its feasibility.
The main obstacle to the $100 laptop computer is
supplying a viable powersource in underpriveledged     The results:
nations.                                               • 3X increase in performance
                                                       • Increase in durability
Standard AC powersources cannot be used in areas       • Decrease in parts
that do not have the power infrastructure to support   • Reduction in cost
them.                                                  • Improvement in form factor


The alternative human powersources that currently
exist are cost, energy and biomechanics inefficent:
they have too many parts and high rates of
operational failure in harsh conditions.
Functional Requirements                                High-Speed Prototyping

Working with the client, Squid rapidly identified key   In the first week of the Technology Polygraph, Squid
functional requirements for an ideal human             built and tested several innovative power
powersource:                                           generation mechanisms.We chose a radical solution
                                                       that simultaneously decreases cost and part count
• Must generate 20 Watts of power for sustained        while increasing reliability and efficiency.
periods


• BOM less than $10- Must conform to laptop budget


• Biomechanically efficient - minimize energy waste.


• Low Noise - appropriate for classroom & home use


• Size - smaller and lighter than the laptop


• Integrated package - components should pack
  small and stay together


• Robust, Field Repairable - minimize non-user
  servicing/Replaceable cord


• Multi-modal operation - provide biomechanical
  and situation options
Functional Requirements
Squid’s ergonomically efficient prototype offers a
mutli-modal user experience. The design leverages
bio-mechanics to produce a 3x increase in power
output and radically improve user endurance.




Prototype Testing
Squid’s quick electro-mechanical prototyping allows
testing of multiple design directions. This ability to
rapidly build and test enables measurable design
improvements that lead to the best innovation in the
shortest time period. This stage of the
Technology Polygraph is crucial to determing the
optimal solution.
Radical Innovation                                   More Simple
                                                       Mechanical
                                     iso-power lines
                                                       The Innovation
                                                       Simplified wind up device.


                                                       The Advantages:
                                                       • Eliminate gear stages
                                                       • Eliminate clutches
speed




                                     ch
                                 at

                                                       • Eliminate return springs
                               m
                            e
                          nc




                                                       The Impact:
                       da
                     pe




                                                       • Increased durability
                  im




                                                       • Decreased cost
               um




                                                       • Near silent operation
            tim




                                                       • Smaller form factor
          op




                  iso-effort lines
                                                       More Efficient
                             torque                    Electronics & Software
        More Elegant
        Squid’s “big idea” is to maximize              The Innovation
        efficiency by utilizing user strength           Impedence matching electronics
        resistance and angle of pull.                  and software package.


        The final design integrates electro-            The Advantages:
        mechanical and software innovations            • Optimize power output
        that constantly optimize impedance             • Optimize load control
        match to the user.                             • Optimize load conditioning


        Implementation of this “big idea” is only      The Impact:
        possible because of the rapid building         • Increased efficiency

        and testing of improved prototypes.            • Increased reliability
                                                       • Decreased part count
                                                       • Multimodal interaction
        Repeated prototype building and testing
        iterations revealed the best solution for
        each aspect of the final design.                                                   Traditional fairlead
                                                       More Durable
                                                       Material Selection
        Squid’s multidisciplinary engineers are
                                                       & Durability Testing
        able to combine these different facets
        into one seamless solution.                                                       Optimized fairlead
                                                       The Innovation
                                                       Optimal materials and parts.


                                                       The Advantages:
                                                       • Improved material selection


                                                       The Impact
                                                       • Increased abrassion resistance
                                                       • Increased reliability
“To survive the rapid evolution in the
           technology sector,
      companies need a vigorous
   infusion of innovative thinking.

Squid delivers inspired creative thinking
           with a passion for
  demonstrating feasible solutions.”

           Nicholas Negroponte,
          Chairman, MIT Media Lab
High Impact   Big Savings
              Squid created a solution that exceeds the
              performance of existing products on all
              metrics for less than 60% of the target cost.



              Quick Time to Market
              The simple solution put the client on target
              to deliver over a million units in less than nine
              months.


              Powerful Sales Tools
              The solution was supported by test data, high
              quality product visualizations and a working
              prototype.


              These tools enabled the client to rapidly move
              the project forward.
Squid Labs
1467 Park Ave
Emeryville, CA 94608

info@squid-labs.com
510.653.1643

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Technology polygraph orange

  • 1. Squidlabs Radical Innovation Technology Polygraph
  • 2. What is a Technology Polygraph? A Technology Polygraph rapidly identifies solutions to improve your products. It provides a low-commit- ment, high-value opportunity to generate solutions before starting on an immersive or long-term project. Squid works with you to quickly assess rapid get-to- market initiatives, increase profitability and jump ahead of your competition. As a result of the Technology Polygraph, you will learn which emerging technologies will create the best results for you. The service is performed for a fixed fee in a short timeframe, typically two to four weeks. The Technology Polygraph is an inexpensive, quick way to identify the best solution that maximizes profitability. The Technology Polygraph Process The Technology Polygraph Process is used to decrease product cost, increase performance and give you the internal sales tools you need to excel. The process includes: • Two-Day brainstorming session • Assessment of emerging technologies, implementation scenarios and strategies to make them work for you • Review of core business markets, competitive set, and technology best practices • Strategies for moving insights into your pipeline • A graphic report and PowerPoint presentation that function as internal sales tools. The collateral materials include: - A written assessment of viable technologies - Visual illustrations of technology scenarios - Potential user experiences • Rough prototype, if appropriate
  • 3. Case Study: Human Powered Generator The Vision: To Close The Digital Divide The Solution: Radical Innovation The nonprofit organization One Laptop Per Child Squid developed a radical innovation to the human seeks to close the digital divide between wealthy powersource that can be used in underdeveloped and underpriveledged nations. They aim to provide areas. $100 laptop computers to needy school children across the globe. In six weeks, we tore down existing mechanisms, identified functional requirements, invented and prototyped an electro-mechanical solution, The Problem: No Feasible Power Source determined its cost and proved its feasibility. The main obstacle to the $100 laptop computer is supplying a viable powersource in underpriveledged The results: nations. • 3X increase in performance • Increase in durability Standard AC powersources cannot be used in areas • Decrease in parts that do not have the power infrastructure to support • Reduction in cost them. • Improvement in form factor The alternative human powersources that currently exist are cost, energy and biomechanics inefficent: they have too many parts and high rates of operational failure in harsh conditions.
  • 4. Functional Requirements High-Speed Prototyping Working with the client, Squid rapidly identified key In the first week of the Technology Polygraph, Squid functional requirements for an ideal human built and tested several innovative power powersource: generation mechanisms.We chose a radical solution that simultaneously decreases cost and part count • Must generate 20 Watts of power for sustained while increasing reliability and efficiency. periods • BOM less than $10- Must conform to laptop budget • Biomechanically efficient - minimize energy waste. • Low Noise - appropriate for classroom & home use • Size - smaller and lighter than the laptop • Integrated package - components should pack small and stay together • Robust, Field Repairable - minimize non-user servicing/Replaceable cord • Multi-modal operation - provide biomechanical and situation options
  • 5. Functional Requirements Squid’s ergonomically efficient prototype offers a mutli-modal user experience. The design leverages bio-mechanics to produce a 3x increase in power output and radically improve user endurance. Prototype Testing Squid’s quick electro-mechanical prototyping allows testing of multiple design directions. This ability to rapidly build and test enables measurable design improvements that lead to the best innovation in the shortest time period. This stage of the Technology Polygraph is crucial to determing the optimal solution.
  • 6. Radical Innovation More Simple Mechanical iso-power lines The Innovation Simplified wind up device. The Advantages: • Eliminate gear stages • Eliminate clutches speed ch at • Eliminate return springs m e nc The Impact: da pe • Increased durability im • Decreased cost um • Near silent operation tim • Smaller form factor op iso-effort lines More Efficient torque Electronics & Software More Elegant Squid’s “big idea” is to maximize The Innovation efficiency by utilizing user strength Impedence matching electronics resistance and angle of pull. and software package. The final design integrates electro- The Advantages: mechanical and software innovations • Optimize power output that constantly optimize impedance • Optimize load control match to the user. • Optimize load conditioning Implementation of this “big idea” is only The Impact: possible because of the rapid building • Increased efficiency and testing of improved prototypes. • Increased reliability • Decreased part count • Multimodal interaction Repeated prototype building and testing iterations revealed the best solution for each aspect of the final design. Traditional fairlead More Durable Material Selection Squid’s multidisciplinary engineers are & Durability Testing able to combine these different facets into one seamless solution. Optimized fairlead The Innovation Optimal materials and parts. The Advantages: • Improved material selection The Impact • Increased abrassion resistance • Increased reliability
  • 7. “To survive the rapid evolution in the technology sector, companies need a vigorous infusion of innovative thinking. Squid delivers inspired creative thinking with a passion for demonstrating feasible solutions.” Nicholas Negroponte, Chairman, MIT Media Lab
  • 8. High Impact Big Savings Squid created a solution that exceeds the performance of existing products on all metrics for less than 60% of the target cost. Quick Time to Market The simple solution put the client on target to deliver over a million units in less than nine months. Powerful Sales Tools The solution was supported by test data, high quality product visualizations and a working prototype. These tools enabled the client to rapidly move the project forward.
  • 9. Squid Labs 1467 Park Ave Emeryville, CA 94608 info@squid-labs.com 510.653.1643