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Technology [repaired] mohan and aron
- 2. A wide range of technologies have been used to enhance the effect of the way music is experienced in the music industry. Some technologies are used more often than others. Auto-tune, which was invented by Dr Andy Hildebrand, allows the user to correct the pitch of their own voice in order to hide off-key singing. The first song to use Auto-tune was ‘Believe’ by Cher in 1998. However, Auto-tune has become popular with many of today’s artists, such as: T-Pain, Akon, Rebecca Black and Maroon 5. Auto-tune has also been accessible to the public via a free app called ‘I am T-Pain’. This app allows you to auto-tune your own voice. This shows how easy it is for anyone to use auto-tune and how much of an accessible feature it has become. Artists aren’t the only people who Auto-tune themselves. Auto-tune is used on a wide range of videos to turn normal speech into professional sounding music. Nick Clegg – I’m Sorry (Auto-tune): http//www.youtube.com/watch?v=KUDjRZ30SNo
- 3. Auto-tune has become somewhat welcomed and encouraged in the music industry. It also encourages the audience to make their own music using Auto-tune. One example would be Rebecca Blacks – ‘Friday’. However, despite the positive outcome of Auto-tuned music, many artists and audience members argue that Auto-tune has caused ‘The death of real music’. Jay-Z shares his views in a song called Death of Auto-tune whereas T-Pain is known for his heavy usage of the tech. Artists who frequently use Auto-tune are said to be able to ‘delude’ the audience by covering up off-key notes which allows them to get away with it. For example, Kanye West – Heartless, Rihanna – Disturbia and Lil Wayne ft. Static Major – Lollipop.
- 4. This new source of technology can be both an advantage and a disadvantage towards the music industry. In one aspect it allows anyone to become more involved with the music which means that even more people can become noticed in the music industry. However it can also create negative effects in the way that artists are presented. Depending on people’s views it could change the way the audience see’s the artist which could have a very bad impact towards the music industry.
- 5. The way that music is distributed is equally as important as the way it is produced. This is why media players have played a big part in the distribution of music. CD players were released in 1982 and cost around $900. This was the popular choice for most people as it was easy to use and compact. Also, CD’s were the popular format for most albums. This came across as a great advantage for not only the music industry but also for businesses around the world. As music CD’s would increase in demand, CD players would also increase in demand. However it wasn’t long until the MP3 player was introduced. The MP3 player was an even more compact and efficient way of listening to music on the go. For example the iPod and the Zune.
- 6. The audience always needs different ways in which they can listen to music. This is why the music industry has take advantage of this and have made sure that music comes in many different type of formats so that it can be consumed in more than one way. Music can be purchased via iTunes. iTunes is a gigantic music catalogue where music can be easily bought and stored for a very low price. This is the most common way in which music is consumed by the audience. iTunes can also be used to transfer songs to your iPod or iPhone by automatically syncing purchased songs to a connected device.