TedMcDermottcontent
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Ted McDermott is a freelance content creator and strategic adviser with 19 years of experience in content production and brand communication. He has created digital and print content for a wide range of clients across industries, including major brands like BAE Systems, Aviva, and British Red Cross. McDermott delivers complex communication campaigns, both internal and external, and is experienced in project management. Previously, he was the Director of Writing at an agency where he helped develop global brands and managed a team to produce marketing materials under tight deadlines.
TedMcDermottcontent
- 1. Summary • Freelance content creator • Previously director at a Manchester agency with nineteen years’ experience as a content producer – an established talent who understands clients and can add value in both creative and service areas. • Strategic adviser on building brands and communications to a wide range of clients, including international law firms, accountants, major manufacturers, universities and arts organisations. • Major brands worked with include Red Cross, Eversheds, Aviva, Rolls- Royce, BAE Systems, DLA Piper, Grant Thornton, MMU, Pannone, Cornerhouse: local, national and international. • Delivers complex communication campaigns for clients, internal and external. • Proven ability to deliver creative content to tight deadlines across all media channels. • Experienced in project and team management, working at all levels. Work history 2015 – present: Owner of Simply Ted Ltd. 1996 – 2015: Epigram Communications & Design Ltd, Director of Writing. Examples of achievements Content creation I have created content, digital and print, for many audiences. My clients are as varied as BAE Systems, MMU, British Red Cross, Cornerhouse, 24:7 Theatre Festival and St Anne’s Church, as well as major professional services organisations such as Grant Thornton, Aviva, Pannone, Mills&Reeve, Dickinson Dees and Boekel de Nerée. My advice covers everything from text to video to advice on tweets for some clients. I believe content marketing is crucial to these clients and I am a constant advocate of joined up, strategic thinking in this area. Delivering quality content in a pressurised environment I worked with a team of 15 designers to create adverts, brochures, invitations, websites, events, presentations and videos. Most of this is done to a very tight deadline for demanding clients. Over the years I have been involved in numerous major marketing campaigns, bids, events, rebrands and internal communication initiatives. I provide creativity, copy and strategy throughout these projects, from the big idea to the small print on adverts. Curriculum Vitae Ted McDermott
- 2. Developing major global brands I am comfortable when dealing with big clients and quickly develop an understanding of how they think and the challenges they face. I act as a sounding board, idea generator and day-to-day facilitator for these clients, taking feedback and ensuring the service meets their needs. From logo to launch, I have enormous experience on all aspects of developing a brand including brand guidelines, creating launch materials and selling the brand to an internal audience. One example of a longstanding relationship I have developed is with law firm Eversheds. Since 1996 I have worked with its leadership to develop a leading global brand (and top legal Superbrand in 2011) from a collection of small regional offices. This included assisting with the overall firm strategy, writing proposals, creating selling. My work led to Epigram being named Supplier of the Year at the 2007 Legal Marketing Awards Promotion to shareholding director at Epigram You will find me to be a driven individual who has succeeded through outstanding work and a commercial sense that allows me to go beyond the role of creative. I played a major role in turning a two year old agency into a significant regional player with international clients. Over the course of sixteen years I have picked up valuable experience, including managing people, clients and projects, winning new business, and assisting in the running of the business. Digital understanding I have written numerous SEO-friendly websites for award winning sites (eg for clients such as Mills & Reeve and Bond Dickinson). I also regularly create digital content, including films, white papers and tweets, and have occasionally freelanced for digital agencies such as Code ComputerLove. Managing people As a director I need to ensure that our team of designers delivers what the client needs. In addition to inspiring and motivating them, I also have to deal with issues surrounding IT, personal problems and any difficulties they might have with clients. Education BA Human Communications, Lancaster University 1992 4 A Levels 9 GCSEs (A-C) Contact 3 Buckfast Close Manchester M21 0RY 0789 483 8669 ted@simplyted.co.uk uk.linkedin.com/pub/ted- mcdermott/6/b29/8b7/ Curriculum Vitae Ted McDermott