Telecom industry new
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The document provides an overview of the Indian telecom industry from its beginnings in the 1850s to the present. It traces the key developments, including the establishment of the first telephone service in 1882. It discusses the major players in both wireless and wireline services, and provides statistics on growth factors like tele-density. The document also presents a SWOT analysis and discusses recent trends like infrastructure status for telecom towers and subscriber growth in rural vs urban areas. Suggestions are made to tap untapped markets and improve customer service to retain existing customers.
Telecom industry new
- 1. INDIAN TELECOM INDUSTRY BY FAKHRUDDIN Page 1
- 2. CONTENTS 1. Introduction 2. Economic Contribution 3. Major Players 4. Govt. Rules & Regulations 5. SWOT Analysis 6. Suggestions & Conclusions Page 2
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- 4. •Well Postal means of communication was the only mean communication until the year 1850. • In 1850 experimental electric telegraph started for first time in India between Calcutta (Kolkata) and Diamond Harbor Post men running with postal articles (southern suburbs of Kolkata, on the banks 1850's picturecalled “dawk wallah” of the Hooghly River). •In 1851, it was opened for the use of the British East India Company. Subsequently construction of telegraph started through out India. A separate O'Shaughnessy's department was opened to the public in Indian "Reverser" or Transmitter 1851 1854. Page 4
- 5. •Dr.William O’Shaughnessy, who pioneered the telegraph and telephone in India, •In early1881, Oriental Telephone Company Limited of England opened telephone exchanges at Calcutta (Kolkata), Bombay Dr. Williams (Mumbai), Madras (Chennai) and Ahmedabad. O’shaughnessy •On the 28th January 1882 the first formal telephone service was established with a total of 93 subscribers. •From the year 1902 India drastically changes from cable telegraph to wireless telegraph, radio telegraph, radio telephone, trunk dialing. Page 5
- 6. 136 years since thesince the first 136 years first telephone call telephone call Page 6
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- 8. •Driven by wireless revolution, the Indian telecommunications industry is one of the fastest growing in the world. •According to TRAI's report 'Telecom Sector in India: A Decadal Profile', the tele-density has increased from 4.3 in March 2002 to 78.1 in February 2012. •The share of telecommunication services (excluding postal and miscellaneous services), as per cent of the total gross domestic product (GDP), has increased from 0.96 in 2000-01 to 3.78 in 2009 -10. •Wherein the rural areas registered an increase from 1.2 in March 2002 to 38.5 in February 2012. Page 8
- 9. •According to the same report, international comparisons (among 222 countries) show that India has the second largest number of telephone subscribers in the world accounting for 12 per cent of the world's total telephone subscribers. •India is today one of the largest telecom markets in the world, with an addition of more than 18 million subscribers every month. • Telecom sector has continued to emerge as the prime engine of economic growth, contributing to nearly 2% of the Indian GDP. Page 9
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- 11. BSNL UNINOR GSM Services Operators MTNL MTS RELIANCE COMM. TATA TTSL DOCOMO BHARTI AIRTEL AIRCEL Reliance TTSL IDEA BSNL VODAFONE MTNL – Mahanagar Telecom Nigam Ltd. TTSL – Tata Teleservices Ltd. Page 11
- 12. MARKET COVER MARKET COVER (wire line) (wireless) Page 12
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- 14. •The Government of India is focusing on improving rural tele- density and broadband connectivity, effective expansion of the networks with efficient utilization of scarce spectrum and ensuring equal sharing of highly capital intensive infrastructure. •TRAI, the telecom sector regulator, intends to create standards to ensure quality of service for mobile phone companies which deliver mobile data services to the users. •TRAI has created nine parameters benchmarks including service activation clause (that the service would be activated within three hours with a 95 per cent success rate), drop rate (or the network's inability to upload or download, should be below 2 per cent) etc. •Considering the fact that roll out of 3G and 4G high-speed data access services across the country will lead to quantum jump in the number of mobile internet users. Page 14
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- 16. STRENGTH 1. Huge Customer potential 2. High Growth Rate:- 3. Allowed FDI limit ranging from 74% to 100:- 4. High return on Investment 5. Liberalization efforts by Govt. 6. Lower capital expenditure 7. Fastest growing telecom market 8. Forward looking approach of the government 9. Fast adaption of technology development i.e MNP, NGN, 3G,Broadband Wireless Access(BWA) & IPv6etc. 10. Establishment of decentralize unit of DoT like , Controller of Communication Account (CCA) and telecom Enforcement, Resource and Monitoring (TERM) Units Page 16 etc.
- 17. WEAKNESS 1. Poor Telecommunication Infrastructure Result : Large number of call drops 2. Late adopters of New Technology 3. Most competitive market 4. A market strongly regulated by Government 5. Difficult to enter because of requirement of huge financial resources. 6. High cost of data hosting in India 7. Low profitability of telecom PSU’s 8. Low broadband penetration in the country 9. Comparatively slower growth of telecom services in rural /remote areas. 10. Non availabilty of adequate spectrum Page 17
- 18. OPPORTUNITY 1. The industry is expected to reach a size of 344,921 Crore (US$ 68.81 billion) by 2012 at a growth rate of over 26 per cent, and generate employment opportunities for about 10 million people during the same period. 2. For developing a new comprehensive Telecom Policy. 3. For accelerating the growth of Tele-density in the country. 4. For creation of telecom infrastructure in rural and remote areas by utilization of the USO funds. 5. For huge broadband potential in the country. 6. For R&D, product development and Page 18
- 19. THREATS: 1. Non availability of adequate spectrum for telecom services. 2. Dependence on foreign telecom equipments supplier. 3. Cyber threats on ICT networks, leading to security concerns. 4. Obsolesce of existing network elements due to fast changing telecom technologies. Source : www.dot.gov.in Page 19
- 20. LATEST SCENERIO 2012 •The telecom tower industry has been granted infrastructure status by the Government of India, say news reports. •According to TRAI, he telecom subscriber base in the country increased from 951.34 million in March, 2012 to 965.52 million in June, 2012. Subscriber additions from rural areas constituted a large portion of this growth. Between March and June 2012, the rural areas contributed to about 91.30 per cent of the total additions to the country’s subscriber base. As per TRAI data the gross revenue and adjusted gross revenue of the telecom sector increased from Rs 35.49 billion in previous quarter to Rs 52.51 billion for the quarter ended June, 2012. Aircel has entered a strategic partnership with NEC for software as a service (SaaS). Aircel and NEC will be providing cloud services solutions to customers under the brand name Business Unplugged. Page 20
- 21. Contd. •Bharti Airtel has made an investment of $150 million in its African operations, say news reports. • 6th National Telecom Awards 2012: Best Broadband & Fixed Line Operator Bharat Sanchar Nigam Ltd. •Best Quality Mobile Network Services Provider Bharti Airtel Ltd. Ranking as per their total customer across the country. 1. bharti airtel -256 million customers. 2. reliance -150 million customers 3. idea cellular- 117 millions customer Page 21
- 22. Finding and suggestions FINDINGS SUGGESTIONS 1. Since tele-density is still around 21% therefore telecom companies 1.Reducing the product and service have to try to those market which is price. still untapped by the other telecom companies. 2.New advertisement campaign. 2. Keep their technology up to date so 3.Pressurizing the government to that they should always offer make the policy tough for new something new to their existing competitors. customer and also new customer. 4.New offer for current customer in 3. Should provide better customer terms of price and service. service through better customer relation so that old customer doesn't left. Source : www.ibef.org Page 22
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- 24. References: 1. http://www.telecomindiaonline.com/cmai-association-of-india-announced-the- prestigious-6th-national-telecom-awards-2012.html 2. www.Ibef.org 3. www.trai.gov.in/ Page 24